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[1] Straight from the tap at Wallenpaupack Brewing Co.’s Brewpub, Oktoberfest Märzen. Märzen is a reddish-amber-hued lager style that’s the traditional beer of Oktoberfest (photos #1 and #2 © Wallenpaupack Brewing Co.)

[2] A perfect balance of German malt & hops, this traditional German-style Märzen lager has a prominent toasted malt character balanced by a crisp, dry finish.

[3] Oktoberfest in Munich: The bustling Oktoberfest fairgrounds at Theresienwiese have large beer tents, carnival rides, and massive crowds. We prefer a quieter celebration at home (photo: Free Images).

[4] Märzen beers have reddish hues (photo © Craft Beer).

[5] For Oktoberfest, chickens are spit-grilled. Here’s the recipe for Oktoberfest Chicken from German Foods (photo © German Foods).

[6] The payoff: a tasty plate of chicken to go with your beer (photo © I. Dornbrach | Pixabay).
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Updated September 2026
The end of September brings the annual Oktoberfest, a huge celebration in Munich, Germany that’s been held for more than 200 years.
Coincidentally, September 28th is National Drink Beer Day in the U.S., so why not combine the two?
Hundreds of thousands of beer lovers descend upon Munich for Oktoberfest.
A mob scene from the beginning, it attracts fans from the world over.
We’re not fond of mob scenes; we’d rather hold our own mini-Oktoberfest. Some years it’s a staff lunch at The Nibble, other years it’s a dinner party.
An Oktoberfest lunch can be as simple as a traditional Oktoberfest spit-grilled chicken (we bought one from our supermarket), Oktoberfest Märzen or another seasonal beer, and soft pretzels with mustard.
Plus, of course, Oktoberfest music.
> You can buy the “Oktoberfest top hits” as an MP3 or other format.
Below:
> Why does Oktoberfest begin in September?
> What is Oktoberfest beer?
> The history of Oktoberfest.
> Today’s Oktoberfest.
> Soft pretzels from Eastern Standard Provisions.
Elsewhere on The Nibble:
> Here’s how to plan an Oktoberfest party: a beer tasting and/or the whole shebang.
> Oktoberfest Foods.
> The history of beer.
> The history of craft beer.
> Craft beer vs. indie beer.
> The different types of beer: a photo glossary.
> The difference between beer and ale.
> The year’s 38+ beer holidays.
> The year’s 20+ German and Austrian food holidays.
1. IF IT’S OKTOBERFEST, WHY DOES IT START IN SEPTEMBER?
The first thing to know about Oktoberfest is that it starts in September. Why?
Given its popularity, the festival was lengthened to 16 days (the original was 5 days) and moved to start in September to take advantage of September’s warmer weather, while still providing some time in October.
The last day of the festival is now fixed at the first Sunday in October.
But in the United States, if it’s called “Oktoberfest,” we opine that you can celebrate any time throughout the month.
2. WHAT IS OKTOBERFEST BEER?
There is a traditional Oktoberfest beer: It’s Märzen (MARE-zen, sometimes spelled Maerzen in English), which is German for the month of March.
Before modern refrigeration* enabled year-round lagering, Märzen was historically brewed in March, then aged to be at its peak for the Oktoberfest.
From 1810 until 1872, the typical Oktoberfestbier was Dunkel, the dark lager brewed by most Munich breweries.
In 1872, the Spaten Brewery in Munich ran out of dunkel and had to sell some of its bock-strength amber Vienna lager instead. It was a hit, and for several decades, Oktoberfestbier was typically a bock beer.
Marzen Becomes The Beer Of Choice
Why do we drink a beer called “March” in October?
Tastes change, and Märzen beers, with their higher alcohol and amber-to-copper color range, became the festival beer of preference [source].
The first so-named “Oktoberfest” Märzen-style beer was brewed for the Munich Oktoberfest in 1872.
It seems to have taken a long while for marketing minds to realize that Oktoberfest was an opportunity to promote an “exclusive” beer for the 16 days of festivities.
Many brands took the opportunity to sell “Oktoberfest” beer, although it’s typically just an Oktoberfest label on the breweries’ regular Märzens.
The Märzen style of lager became so popular that with the advent of modern brewing technology, it became a staple, brewed year-round.
3. THE HISTORY OF OKTOBERFEST
Some backstory:
In 1553, Bavarian Duke Albrecht V decreed it illegal to brew beer in Bavaria between April 23rd and September 24th. These months are typically too warm for brewing, and doing so risks bacterial growth that spoils beer.
Thus, brewers ramped up production in March to have enough supply for the next five months. These March beers, called Märzens, were brewed stronger and lagered so they would keep throughout the summer.

[7] A tasting plate of different sausages, a beer, and a soft pretzel (photo © Tom Davis | Pexels).
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