CORN FLAKES HISTORY
Corn flakes were developed by Dr. John Harvey Kellogg, a surgeon and vegetarian who built a sanitarium in Battle Creek, Michigan, and his brother Will Keith (W.K.) Kellogg, the sanitarium’s bookkeeper.
Many of the patients were wealthy individuals with digestive problems.
Seeking to develop a more digestible form of bread for the patients, the brothers Kellogg had just placed a sample of boiled wheat berries on a baking sheet when Dr. Kellogg was summoned to the operating room for an emergency.
W.K. was also called away to supervise arrangements for the funeral of another patient. No one was watching the wheat berries.
When they returned to their experiment, they ran the overcooked wheat berries through rollers and, to their surprise, found that each wheat berry formed a large, thin flake.
The brothers had accidentally discovered the principle of tempering grains, and called the flaked wheat cereal Granose.
They applied the same technique to create Corn Flakes, made from white corn grits; and rice flakes.
The first cornflakes* appeared in 1898 and were called Sanitas Corn Flakes (presumably after the sanitarium, a questionable inspiration for a breakfast food). They were manufactured by Dr. Kellogg’s Sanitas Food Company.
In 1906, W.K. Kellogg formed his own company for nationwide marketing of Corn Flakes (Dr. Kellogg preferred healthcare to business).
C.W. Post, a former patient at the sanitarium, came out with his own cornflakes at about the same time. At first he called them Elijah’s Manna, and later changed the name to Post Toasties*.
The Kellogg’s Corn Flakes rooster actually has a name: Cornelius Rooster. The artwork was created in 1957 by Rena Ames Harding at the Leo Burnett Advertising Agency.
It has been pictured on the front of Kellogg’s Corn Flakes box ever since.

[4] We like to use chicken tenders. You get more crunch from the smaller size. Here’s the recipe (photo © Kroll’s Korner).
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*If the reference is to the Kellogg’s brand, the spelling is Corn Flakes, which is trademarked. For a generic reference, one word is used: cornflakes. The spelling was actually at the heart of a massive legal battle. W.K. Kellogg tried to trademark the name “Corn Flakes,” but in 1938, the courts ruled that the term was generic and described the flakes themselves. Thus, any company (including C.W. Post) was allowed to use “corn flakes” on their boxes.
Because the Kellogg brothers had already popularized “Corn Flakes,” competitor C.W. Post initially tried a different name entirely—Elijah’s Manna—in 1904. After that name was rejected by religious groups (and banned in the U.K. for being sacrilegious), he rebranded it in 1908 as Post Toasties.
But on the packaging, they used the two-word spelling: Corn Flakes. Even after the name change, the boxes often carried the subtitle “The Toasted Corn Flakes” or “Post Toasties Corn Flakes,” consistently keeping the two words separate.
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