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6 Menu Tricks Could Be Costing You Hundreds Per Year

The interior of a nice restaurant
[1] These tips could save you money the next time you dine out (photo © Adrien Olichon | Unsplash).

Grilled Ribeye Steak
[2] Tip #2: If the menu shows three different cuts of steak at $28, $42, and $65, you’re more likely to trade up to the middle price when you might have chosen the lowest (photo © Team Picfast | Pexels).

Deconstructed Lobster
[3] Tip #3: Some menu items exist purely to make other dishes seem like bargains (photo © Restaurant Revolution | NOLA).

Roast Chicken Dinner
[4] Tip #5: Instead of “Roast Chicken,” you’ll see the same, pricier, dish named “Herb-Crusted Free-Range Chicken with Roasted Seasonal Vegetables and Garlic Aïoli” (photo © Good Eggs).

 

Every business has techniques to get you to spend more money, and restaurants are no different. According to one personal finance expert, a lot of establishments use carefully crafted tricks to guide your eyes toward the most expensive items, often without you realizing it.

Now, we’re the first to believe that restaurants—which operate on slim margins—deserve to make as much money as they can. After all, why own a business if you can’t put money in the bank?

Yet, we found this information interesting and pass it to you. It comes from Fred Harrington, CEO of Proxy Coupons, a discount platform specializing in online deals.

He has spent years studying consumer behavior and pricing psychology. His expertise in identifying how businesses influence spending decisions goes far beyond the digital world into everyday experiences like dining out.

First, a summary; details follow.

  • If you’re watching your expenditures, the key is to go in with a price range in mind and stick to it, regardless of how the menu tries to influence you. If you’re comfortable spending $25 on an entree, ignore everything above that threshold.
  • Don’t let your eyes get trapped by the strategic placement on the menu. Look for simpler dishes that might be tucked away in less prominent spots – they’re often better value and just as delicious.
     
    Now, on to the tips from Harrington. Note that they mostly apply to better restaurants, as opposed to contemporary casual places.
     
     
    1. The No-Dollar-Sign Hack

    You may have noticed that upscale restaurants list prices as “10” instead of “$10.00.” This isn’t simply for aesthetics. Research shows that removing dollar signs reduces what psychologists call “payment pain,” the mental discomfort we feel when spending money.

    “When you see ‘$10.00,’ your brain immediately processes that as money leaving your wallet,” says Harrington. “But when it’s just ‘10’, it feels more like a number than a price. This simple trick can increase spending.”
     
     
    2. The “Goldilocks” Pricing Rule

    Most menus strategically place three similar items at different price points. The middle option usually offers the best profit margin for the restaurant, and it’s exactly where most diners gravitate.

    “They’ll show you a $28 sirloin, a $42 ribeye, and a $65 wagyu,” Harrington explains. “Suddenly, that $42 option looks reasonable, even though it might be” more than you intended to spend.
     
     
    3. Decoy Dishes

    Some menu items exist purely to make other dishes seem like bargains. That $95 lobster special isn’t meant to be ordered frequently. Rather, it’s there to make the $55 salmon look affordable.

    “Restaurants will include one ridiculously expensive item that makes everything else seem reasonable by comparison,” notes Harrington. “It’s anchoring at its finest.”
     
     
    4. Eye-Path Placement

    Menus are designed based on how our eyes naturally move across a page. The most profitable items get placed in the upper right corner, the first place most people look after scanning the center.

    “Your eyes typically hit the center of the menu first, then move to the upper right,” says Harrington. “That’s premium real estate, and restaurants use it for their highest-margin dishes.”
     
     
    5. The Power of Descriptions

    Long, descriptive names make dishes seem more valuable. “Grilled Chicken” becomes “Herb-Crusted Free-Range Chicken Breast with Roasted Seasonal Vegetables and Garlic Aïoli.”

    “The more words they use, the more you’re usually willing to pay,” Harrington observes. “Each adjective adds perceived value, even if the actual dish is quite simple.”
     
     
    6. Strategic Typography

    High-profit items get visual emphasis through bold fonts, boxes, or different colors. These design elements draw attention without being obvious about it.

    “If something stands out visually, there’s usually a financial reason behind it,” Harrington points out. “Restaurants highlight what they want you to order, not necessarily what’s best for your wallet.”

  •  
    About Proxy Coupons

    Proxy Coupons is a website that specializes in offering discount codes, promo deals, and coupons for a variety of proxy service providers. The platform caters to users looking to save on services like data center proxies, residential proxies, VPNs, and other digital privacy tools. It aggregates exclusive offers and verifies working codes to ensure users get the best possible deals from popular proxy vendors. Additionally, Proxy Coupons covers various categories such as scraping tools, privacy software, and streaming services, making it a comprehensive resource for individuals and businesses seeking cost-effective solutions for their online needs.

     
     

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    5 Summer Red Wines To Try For National Red Wine Day

    Why is National Red Wine Day on August 28th? Isn’t red wine for cooler weather?

    Not all red wine!

    If you prefer red wines, there’s no reason to reach for a chilled white or rosé just because the thermometer has risen. You just need to look for styles that are light- to medium-bodied, fruit-forward, and lower in tannins.

    California’s diverse selection of red wines prove that wonderful reds that know no season, ready for summer pours. You can even serve summer reds slightly chilled (about 15–20 minutes in the fridge).

    Here are five California reds for summer sipping, with food pairings to bring out the best in the particular grape. We present them in alphabetical order.

    Party time? You’ve time to plan a tasting of all five wines for August 28th.

    Thanks to Discover California Wines for the recommendations.

    > The history of wine.

    > The year’s 25 red wine holidays.

    > The year’s 22 white wine holidays.
     
     
    1. CINSAULT WINE

    Floral, fresh and a little earthy, this lesser-known red is gaining fans fast.

    The grape originated in the south of France, where it’s used in rosé production in Provence. It traveled up to the Rhône Valley to be used in blends, and south to Italy (where it’s called Ottavianello), Lebanon, North Africa (especially Morocco, Algeria, and Tunisia), and South Africa (where it’s called Hermitage).

    In the New World, it’s planted in Australia, California, and Chile.

    In California Cinsault is also used in blends made in the Southern Rhône style. But California producers are increasingly making varietal bottlings.

    Lodi is considered a key region for Cinsault in California, with the Bechthold Vineyard, planted in 1886, holding the distinction of being the oldest Cinsault vineyard in the country. Several producers, including Turley Wine Cellars, make varietal bottlings from this vineyard (photo #1).

    Cinsault is also grown in Paso Robles, and it’s also found in smaller amounts in other parts of California, such as Calaveras County and Dry Creek Valley.

    Cinsault wines are generally low in alcohol, high in acidity, light to medium-bodied, with bright red fruit flavors, often with smooth tannins. Great for summertime!

    Food pairing: Serve Cinsault with grilled seafood, chicken, or cuisines with spice like Indian and Thai. For fancier fare, escargot is a traditional pairing, as are stews (including boeuf bourguignon), braised and roasted pork.

    Not surprisingly, given its provenance, Cinsault takes to Mediterranean dishes like ratatouille and fish. And yes, with those all-American staples, fresh salads and pizza.

    Recipe: Try it with: Grilled Five-Spice Chicken with Cucumber Peanut Salad (photo #2).
     
     
    2. GRENACHE WINE

    Grenache, also known as Garnacha, is believed to have originated in Aragon, Spain. It’s grown all over the world now.

    A fruity wine, California Grenache is all about juicy red berries, floral aromas and a soft, spicy finish. With lower tannins, it’s very food-friendly to lighter fare yet shines with herb-heavy dishes.

    Look for Grenache wines from Paso Robles and Santa Barbara County, including Herman Story “On The Road” from Paso Robles and their “Late Bloomer” from Santa Barbara County.

    Other fine examples include Sine Qua Non, a Rhône blend from Santa Rita Hills in Santa Barbara County, and A Tribute to Grace (photo #3—it’s named after the winemaker’s grandmother) from the Santa Barbara Highlands Vineyard.

    Food pairings: Anything grilled, any lamb dish, smoky barbecue sauces, anything dressed with olive oil and fresh herbs. When winter rolls around, it has enough boldness to favor rich flavors and textures: hearty stews, slow-cooked meats, game, and flavorful tagines.

    Recipe: Grilled Eggplant and Tomato Salad with Parsley Parmesan Vinaigrette (photo #4).
     
     
    3. PINOT NOIR WINE

    Pinot Noir might just be California’s most flexible red. From light and floral to richer, more complex styles, there’s a Pinot for every palate and pairing.

    For summer, go with lighter styles from cooler coastal regions like Sonoma Coast (photo #5), Monterey County, Carneros or Anderson Valley.

    Food pairings: Pair Pinot with roast chicken, duck, lamb, pork, and quail (especially accented with herbs like rosemary, sage, and thyme), mushroom dishes (pasta, pizza, stuffed, risotto), roasted beets, and salmon, tuna, and other grilled or baked fish.

    It also loves charcuterie and a cheese board, particularly those with a bit of tang like goat cheese, or nutty, aged cheeses like Gruyère or Gouda.

    Recipe: Pork Tacos with Garlic Grilled Tortillas and Avocado Cream (photo #6)
     
     
    4. VALDIGUIÉ WINE

    The least-known wine in this list, Valdiguié (val-dee-GYAY) is light, bright and picnic-ready. The grape is grown primarily in the Languedoc-Roussillon region of southern France, where it is also known by the name Gros Auxerrois.

    In California, the grape was misidentified for decades as some form of Gamay—and called Gamay Noir, Gamay Beaujolais, or Napa Gamay. But in the early 1990s DNA testing identified it not as a Gamay, but as Valdiguié from Languedoc-Roussillon.

    The confusion was not so surprising, since the grape makes light-bodied wines with juicy red cherry and berry notes, soft tannins and zippy acidity like Gamay-based Beaujolais—an easy-drinking wine that’s perfect for summer sipping.

    J. Lohr is a prominent and long-standing producer. Other wineries known for Valdiguié include Ridge Vineyards (photo #7) and Broc Cellars. Various smaller producers also experimenting with the varietal, which has high yields and resistance to powdery mildew.

    In addition to a regular bottling, J. Lohr’s Wildflower Valdiguié, made from grapes grown in the Arroyo Seco appellation of Monterey County, is known for its vibrant, brambly red fruit flavors, along with notes of black pepper and hibiscus.

    Food pairings: This versatile wine can be enjoyed with appetizers, charcuterie, grilled meats, roasted vegetables, and cheese plates. Its bright acidity and low tannins make it a good match for richer dishes like barbecued chicken, glazed ham, and spicy fare. It would love a wood-fired pizza. Chill slightly before serving.

    Recipe: Homemade Pizza with Figs, Prosciutto, Arugula and Fresh Mozzarella (photo #8).
     
     
    5. ZINFANDEL WINE

    California Zinfandel’s origins are in Croatia, where the grape is known as Crljenak Kaštelanski. It was brought to the United States in the 19th century. While it was initially grown on the East Coast, it found great acclaim in California.

    Top-rated Zins include Ridge Vineyards (especially Geyserville), Turley Wine Cellars, Bedrock Wine Co. (photo #9), and Carlisle.

    Most people think of Zinfandel as a bold wine, and they’re correct. For summer sipping, this bold and fruity wine was born for barbecue and grilled meats in general, including burgers.

    California Zins are rich, spicy and bursting with berry flavor. The tannins stand up to grilled foods.

    Food pairings: Serve with grilled steaks, smoky brisket or anything off the barbecue.

    Recipe: Grilled Steaks with Roasted Tomato-Garlic Butter (photo #10 immediately below).
     
     
    Grilled Steaks With Tomato Garlic Butter
    [10] Enjoy grilled steak with your Zinfandel. This one is garnished with roasted tomato garlic butter Here’s the recipe.

     

    Turley Cinsault Wine
    [1] Turley Cinsault from the famous Bechthold Vineyard, first planted in 1885 (photo © Bin 412).

    Five Spice Chicken With Cucumber Salad
    [2] Enjoy Cinsault with this
    recipe for Grilled Five-Spice Chicken with Cucumber Peanut Salad (photos #2, #4, #6, #8, and #10 © California Wine Institute).

    Bottle Of A Tribute To Grace Grenache
    [3] Grenache from A Tribute To Grace Wine Company (photo © Vintage 38 Wine Bar & Merchant).

    Grilled Eggplant & Tomato Salad
    [4] Enjoy a glass of Grenache with this Grilled Eggplant and Tomato Salad with Parsley Parmesan Vinaigrette. The recipe.

    Bottle Of La Crema Pinot Noir
    [5] Pinot Noir, is elegant and versatile. La Crema’s Sonoma Coast bottling is a crowd pleaser (photo © La Crema Winery).

    Pork Tacos with Garlic Grilled Tortillas and Avocado Cream
    [6] Pinot noir pairs with elegant fare down to everyday pork tacos. Here’s the recipe for these Pork Tacos with Garlic Grilled Tortillas and Avocado Cream.

    A bottle of Ridge Valdiguie Wine
    [7] Valdiguié, a lesser-known grape that’s similar to Gamay (photo © Ridge Vineyards).

    Arugula & Prosciutto Pizza With Glasses Of Red Wine
    [8] An easy dinner: homemade pizza with prosciutto, arugula, figs, and mozzarella. Here’s the recipe.

    A bottle of Bedrock Heritage Zinfandel
    [9] The highly-rated Bedrock Wine Company’s Bedrock Vineyard Heritage Zinfandel focused on old-vine vineyards and heritage blends (photo © Dandelion Wine Shop).

     

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    Detroit Greek Salad Recipe & The Different Types Of Greek Salad

     
    Detroit Greek Salad
    [1] The Detroit Greek Salad, with beets and chickpeas (photo © Sarah Tramonte | Taste Of Home).

    A pitcher of Detroit Pink Greek Salad Dressing
    [2] Detroit’s Famous Pink Greek Dressing. The color comes from beet juice, which you can use from the can of beets or buy by the bottle (our favorite brand is Biotta). The recipe is below (A.I. photo).

    Chickpeas & Beets For Detroit Greek Salad
    [3] The addition of chickpeas and beets plus the pink Greek dressing [photo #2] distinguish the Detroit Greek Salad (photo A.I.).


    [4] Combining a Greek salad with a quinoa and hummus bowl. Here’s the recipe (photo © Baked Greens).

    Creative Greek Salad
    [5] Creative plating (photo © Stix Restaurant | NYC).

    Greek Cobb Salad
    [6] More creative plating: Lay out the ingredients like a Cobb salad. Here’s the recipe (photo © Dishing Delish).

    Grilled Seabass Atop Greek Salad
    [7] Top a Greek salad with your favorite protein, here seabass a.k.a. branzino (A.I. photo).

    Avocado-Stuffed Greek Salad
    [8] Avocado stuffed with Greek Salad. Here’s the recipe (photo © Avocados From Chile).

    Spiralized Greek Salad
    [9] Greek salad with spiralized cucumbers. Here’s the recipe (photo © Pampered Chef).

    Vertical (Stacked) Greek Salad
    [10] Have fun with it: Turn the ingredients into a Stacked Greek Salad (photo © Death Ave | NYC).

    Greek Salad Topped With French Fries
    [11] Another fun idea, from the Idaho Potato Commission: Top a Greek salad with Greek-seasoned fries and tzatziki sauce. Here’s the recipe (photo © Idaho Potato Commission).

     vz
    [16] Top a Greek salad with grilled chicken. Here’s the recipe (photo © Discover California Wines).

       
    There are 30 cheese holidays each year, but feta isn’t one of them. There are 40+ salad holidays, but no Greek Salad Day.

    So we’re honoring one of our favorite salads with lots of creative Greek salad recipes, starting with Detroit’s version. The recipe is below, as well as:

    > The history of Greek salad.

    > American Greek salad vs. horiatiki: a comparison chart.

    > The authentic salads of Greece.

    > Links to more Greek salad recipes, below as well as in the photos.

    > The history of salad.
     
     
    SURPRISE: AMERICA’S GREEK SALAD IS NOT GREEK!

    Point of information: The ubiquitous salad in restaurants nationwide is the American Greek salad. See image #14 for the difference between the Americanized Greek salad and the horiatiki you’ll find at Greek restaurants.

  • In Greece, lettuce is rarely if ever included in a horiatiki.
  • There is a Greek lettuce salad called maroulosalata, but it’s essentially lettuce with dill and feta. Here’s a recipe.
  •  
    Just as in any other country, there are different types of salads. See image #15 below for the different types of authentic Greek salads and their ingredients.

    So who created the “American” Greek salad?

    The American-style Greek salad—with a lettuce base, pepperoncini, olives, feta, and a red wine vinaigrette—evolved organically in Greek-owned diners and restaurants across the U.S., particularly in cities with large Greek immigrant communities such as Chicago, Detroit, and New York.
     
     
    HISTORY OF THE GREEK SALAD IN AMERICA

  • Pre-20th century: Horiatiki, “village salad,” had long existed as a seasonal summer dish. It’s composed of tomatoes, cucumber, onion, bell pepper, olives, a slab of feta cheese, olive oil, and oregano. But no lettuce: Lettuce was not commonly grown in rural Greece.
  • 1890s–1920s: The first major wave of Greek immigration arrives in the U.S. Many immigrants open small restaurants, coffeehouses (kafeneia), and later, diners.
  • 1920s–1940s: Greek-owned diners become popular, especially in the Northeast and Midwest. Menus were adapted to American tastes.
  • 1950s–1960s: Since “salad” in the U.S. implied lettuce, Greek-American diners began serving “Greek salad” with a lettuce base to horiatiki ingredients, plus extras like pepperoncini and sometimes, anchovies and chickpeas. The feta was crumbled, enabling even distribution throughout a tossed salad (and a savings on the net weight of the feta). Vinaigrettes replaced simple olive oil/lemon dressing. With a base of inexpensive lettuce, the Greek salad became a hearty entrée salad instead of a side, like horiatiki.
  • 1970s–1980s: “Greek salad” became firmly established as a diner and pizzeria staple across the U.S.,Lettuce allows year-round service and larger portions.
  • 1990s forward: Upscale Greek restaurants proliferated, with chefs putting their own spins onto the “classic Greek salad.”
  •  
     
    RECIPE: DETROIT GREEK SALAD

    A conventional Greek salad (which is an American adaptation—see below) has lettuce, feta, cucumbers, tomatoes, Kalamata olives, and hopefully a couple of pepperoncini and a stuffed grape leaf or two (dolmades). The dressing is olive oil and red wine vinegar.

    Why is this one called a Detroit Greek Salad?

    It has all of the conventional Greek salad ingredients, plus a few extras: chickpeas and pickled beets.

    At the turn of the 20th century, many Greek immigrants settled in the Detroit area and established businesses and restaurants in a neighborhood that is now known as Greektown. The diners served a variation of the classic Greek salad, which became known as the Detroit Greek salad.

    In Detroit, the salad is topped with the Detroit-famous pink Greek dressing (photo #2), which is mayonnaise-based. We include that recipe, along with the classic red wine vinaigrette should you prefer it (we do).

    In fact, authentic Greek salad dressings are always simple, usually just olive oil, vinegar or lemon juice, salt, and oregano.

    Plus, the crumbled feta in the recipe is an American substitution. When feta cheese is served with a salad in Greece, it is as a slab, not crumbled.

    Back to the dressing: Sofia’s Famous Pink Greek Dressing is largely sold in the Midwest, but is available online (photo #13).

    The salad is delicious for lunch or dinner as a side, or as a main course with, perhaps, strips of lamb, chicken (photo #16, or a filet of grilled or baked fish (photo #7).

    We happened to have a ripe avocado on hand and added it along with a bag of mostly-crushed Stacey’s Pita Chips in the manner of the Lebanese fattoush† salad.

    Prep time is 20 minutes.

    Thanks to Taste Of Home for the recipe. It was submitted by Susan Bronson of Rhinelander, Wisconsin and tested by the Taste of Home Test Kitchen.
     
    Ingredients For 8 Servings

    For The Detroit Pink Greek Dressing

  • 3/4 cup olive oil-based mayonnaise
  • 3/4 cup milk
  • 1/2 cup beet juice
  • 1/2 cup crumbled feta
  • 1/4 cup olive oil
  • 2 tablespoons red wine vinegar
  • 1 tablespoon chopped fresh dill
  • 1 teaspoon sugar
  • 1 teaspoon dried oregano
  • 1/8 teaspoon garlic powder
  • Salt and pepper to taste
  •  
    For The Red Wine Vinaigrette

  • 1/4 cup olive oil
  • 3 tablespoons red wine vinegar
  • 1/4 teaspoon salt
  • 1/4 teaspoon dried oregano
  • 1/8 teaspoon pepper
  •  
    For The Salad

  • 8 cups chopped iceberg lettuce
  • 1 cup sliced English cucumber
  • 1 cup grape tomatoes, halved
  • 1/2 cup thinly sliced red onion
  • 1 can (15-1/2 ounces) no-salt-added chickpeas (garbanzo beans), rinsed and drained
  • 1 cup whole pitted Kalamata olives
  • 1 cup crumbled feta cheese
  • 1/2 cup pickled sliced beets
  • 8 whole pepperoncini
  •  
    Optional For Serving

  • Pita wedges, plain or toasted
  • Pita chips
  •  
    Ready to toss Detroit Greek Salad
    [12] Ready to toss and add the feta. You don’t need to toss it. Consider serving your Greek Salad in the Cobb Salad style (photo #6).
     
    Preparation

    1. MAKE the dressing. For the Greek Pink Dressing, add all ingredients to a food processor or blender, and blend on high until throughly combined. Chill until ready to serve. For the vinaigrette, in a small bowl, whisk together olive oil, vinegar, salt, oregano, and pepper; set aside.

    2. PLACE the lettuce, cucumber, tomatoes, and onion in a large bowl. Add the chickpeas and olives; toss to combine.

    3. DRIZZLE the dressing over salad; toss to coat. Top with the crumbled feta, sliced beets and pepperoncini. Serve immediately.

    Note: To avoid soggy greens, don’t add the dressing until just before serving.

    If you have leftover salad that’s dressed, plan to use it the same day if possible.

  • Make crostini. Toast baguette slices, slather them with whipped feta* or Greek yogurt, and top each slice with a spoonful or two of Greek salad and dressing.
  • Make a Greek salad and hummus sandwich. Spread a layer of hummus onto a tortilla or pita pocket, then top it with the leftover Greek salad, drained.
  •  
    Bottles Of Sofia's Pink Greek Dressing
    [13] Sofia’s Pink Greek Dressing is largely sold in the Midwest, but you can purchase it online (photo © Sofia’s Greek).
     
     
    “AMERICAN” GREEK SALAD VS. GREEK HORIATIKI
    Greek Salad Ingredients Chart
    [14] Chart by A.I.

     
     
    MORE GREEK SALAD RECIPES

  • Chopped Greek Salad Sandwich
  • Classic Greek Salad
  • Greek Salad In A Waffle Cone
  • Greek Salad & Quinoa Bowl
  • Greek Salad Nachos
  • Greek Salad With Artichoke Hearts
  • Hummus Bowl With Greek Salad
  • Tuna Greek Salad Sandwich
  • Vegan Greek Salad
  •  
    Plus

  • 25 Feta Cheese Recipes
  • Homemade Pita
  •  
    THE DIFFERENT TYPES OF AUTHENTIC GREEK SALADS
     
    Chart Of Types Of Greek Salads
    [15] Greek cuisine has numerous types of salads, none of which is called “Greek salad.” That’s an American invention. Here’s what’s on the menu in Greece (A.I. chart).
     
    ________________
     
    *Whipped feta recipe: Place 8 ounces chopped feta in a food processor with a 4 ounces cream cheese, 1 clove sliced garlic, 2 tablespoons lemon juice, an optional 1/2 teaspoon grated lemon zest, and black pepper to taste. Pulse until completely combined. Stir in 2 tablespoons fresh chives.

    Fattoush, a Middle Eastern bread salad that originated Lebanon, has become a staple throughout the Levant region. Like a horiatiki or Greek salad, it includes a medley of fresh vegetables, such as lettuce, cucumbers, tomatoes, bell peppers, and radishes. Fresh mint and parsley are commonly added. The defining feature of fattoush is the inclusion of toasted or fried pieces of pita bread, providing a unique texture and crunch. (Because pita is so thin, they’re much crunchier than regular bread croutons).
     
     

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