TRENDS: Is My Name Sexy? I’m An Apple!

Do you think I’m sexy? Photo courtesy Cornell University.   It’s probably not a surprise, but a food with a sexy name is more appealing to consumers. The right name could command a much sweeter price for farmers, as research for a new apple name has shown. Apple names generally fall into three categories: “Sincere”…
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TIP OF THE DAY: Truffle Fries

Irresistible truffle fries. Photo courtesy Arch Rock Fish Restaurant | Santa Barbara.   There’s a neighborhood restaurant in New York City where steamed mussels are served in 20 different types of broth. Much as we’d like to work our way down the menu, we can never stop ordering our favorite: Thai mussels in a curry…
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