THE NIBBLE BLOG: Products, Recipes & Trends In Specialty Foods


Also visit our main website, TheNibble.com.

PRODUCT: Campbell’s GO Soup—Not Your Mother’s Campbell’s Soup

Campbell’s Soup is one of those iconic brands that goes back so many generations as to be ho hum to today’s youth. So the company got hip and developed the new Campbell’s Go line: microwavable pouches of soup that heat conveniently in the microwave and pour easily into the nearest mug.

Not only is the new line can-free, but it’s spice-laden. The blander red and white cans of soup consumed by generations have given way to the hotter tastes of Millennials, who have been raised with access to curry, salsa and wasabi. This is not your mother’s Campbell’s Soup.

And the branding is “hipster-inspired,” with a different hipster model for each flavor. The target market: soup lovers 18 and up, with a focus on the nation’s 80 million Millennials between the ages of 25 and 35, whom the company describes as “restless spirits with adventurous tastes.”

At $2.99 for a satisfying 14-ounce pouch, Campbell’s Go is a more reasonable alternative than what you get at the deli (we just paid $4.99 for a takeout cup of miso soup at Whole Foods).

 


Dude! It’s time for soup! Photo courtesy Campbell’s Soup.

 

Hipsters, wannabees and the rest of us need only go as far as the microwave to enjoy Campbell’s Go. The pouches of soup require no refrigeration and no can opener. You do, however, need scissors to vent the top of the pouch before microwaving.

 


No can opener required…but you do need a
scissors to cut a vent at the top before
microwaving the bag. Photo courtesy
Campbell’s Soup.
 

HOW GOOD ARE THEY?

Good! We would tweak a couple of the recipes as noted. The “bold and unexpected” globally-inspired recipes include:

  • Chicken & Quinoa With Poblano Chiles has very mild spice and also very little quinoa. Though chock full of nutrition—two types of beans (black and pinto) chicken and veggies (corn, bell pepper, tomato)—compared to the others the flavor is less exciting.
  • Coconut Curry With Chicken & Shiitake Mushrooms is a charmer; we just love coconut milk-based soups. Water chestnuts add welcome crunch.
  • Creamy Red Pepper With Smoked Gouda is rich and cheesy. As opposed to the other varieties, which are chunky with veggies and meat, this soup is more of a purée with some strips of red pepper and other veggies. But the soup is so tasty, you won’t miss chunkiness.
  •  

  • Golden Lentil With Madras Curry has yellow lentils, tomatoes and spinach in a coconut milk base. There’s a peppery poblano kick, with soft-style veggies that are true to curries.
  • Moroccan Style Chicken With Chickpeas has lots of al dente chickpeas and mild heat. We needed some more defined seasoning, though, and added a few shakes of Morocco’s famous spice blend, za’atar.
  • Spicy Chorizo & Pulled Chicken With Black Beans is the spiciest of the group: throat-tickling spicy. It’s chock full of large circles of chorizo, corn kernels, diced bell pepper, black beans and pulled chicken.
  •  

    We really liked these soups and will certainly stock up. But we’ll still be buying one of our favorite comfort foods, Campbell’s Tomato Soup. The one painted by Andy Warhol. In the red and white can.

    Campbell’s Go is available at food stores nationwide. Learn more at the website.

    One final note: The package suggests microwaving for 2 to 2-1/2 minutes. Our 1000 watt Sharp Carousel microwave delivered super-hot soup in just two minutes. Another half minute made the soup so hot, we were tortured by the tantalizing aroma while waiting for it to cool down.
      

    Comments off

    How To Cook A Perfect Prime Rib For National Prime Rib Day

    Many families enjoy prime rib for the holidays. At our mother’s house, a bone-in prime rib (a.k.a. standing rib roast) was always on the holiday table.

    Jan Birnbaum, Executive Chef at Epic Steak, a steakhouse on the San Francisco waterfront (great view of the Bay Bridge!), shares this advice so that you, too can cook the perfect prime rib.

    April 27th is National Prime Rib Day.

    Below:

    > How to cook a prime rib.

    > What makes a rib “prime?”

    > What is the “rib “primal?”

    > The 8 USDA grades of beef.

    Elsewhere on The Nibble:

    > Do you know your cuts of beef? See them all in our Beef Glossary.

    > The year’s 25+ beef holidays.
     
     
    HOW TO COOK THE PERFECT PRIME RIB: START WITH THE BUTCHER

    Frenched

    Ask for an 8-bone (approximately 14-18 pounds), bone-in beef rib export*, bones frenched 2 inches. This will serve about 15-20 people. (If you’re having fewer guests, discuss your needs with the butcher—or prepare for delicious roast beef sandwiches from the leftovers.)

    Fat Cap

    Ask the butcher to cut the fat cap so that it has a half-fat layer that has been cut and lifted, and only the bottom is attached to the rib. This attached fat cap will provide a perfect pocket in which to pack the aromatics.
     
     
    INGREDIENTS

    Aromatics

    Prepare the aromatics: In a mixing bowl, toss the following ingredients until combined:

  • 2 white onions (skinned and cut julienne style)
  • 6 bay leaves (crushed and broken into half-inch pieces)
  • 4 ounces course sea salt
  • 3 ounces coarsely ground black pepper
  •  
     
    PREPARATION

  • SEASON. Lift the fat cap that has been cut from the export with the bottom attached and lay the onion mixture against the flesh. With butchers twine, tie the cap back on, going around the circumference of the rib, in between the bones, or in 4 to 5 places.
  • ROOM TEMPERATURE. Never cook cold meat. Allow the meat to temper on the counter for at least one hour.
  • PREHEAT. Preheat the oven to 500°F. (Put convection ovens on high fan.)
  • ROASTING PAN. Lay the rib on a rack with the bones facing up.
  • SEASONING. Season the outside of the meat bone side with salt and pepper. At THE NIBBLE, we also like a sprinkling of rosemary.
  •  
     
    COOKING THE PRIME RIB

    1. PLACE the meat into the oven with the bones facing front and the meaty part of the rib facing the back of the oven. Cook for 35 minutes.

    2. LOWER HEAT. Turn the oven down to 350°F and cook for 40 more minutes.

    3. TEMPERATURE. Make the temperature of the meat. For accuracy, use a quick read thermometer or digital thermometer and stick the thermometer into the thickest part of the rib.

    4. REMOVE PAN. When the thermometer reads 80°F, remove the rib from the oven and allow it to sit out on the counter and rest for at least 35 minutes.

    5. SLICE. Move the meat to a cutting board and cut the rack of bones as close to the meat as possible to remove them from the rib.

    6. SEPARATE. Separate the rack into 8 individual rib bones, leaving the meat on the end of the bone. Discard the aromatics and cut the fat cap off.

    7. Place the rib onto a roasting pan with a rack with the side of the ribs that had the bones.

    8. VEGGIES. Add washed vegetables to the pan: blanched creamer potatoes, carrots, baby turnips, or another favorite.

    9. OVEN. Return the rib to the 350°F oven and cook until a thermometer reads 115°-125° degrees for medium-rare, 130°-135° degrees for medium, and 145° for medium-well.
     
     
    SERVING THE PRIME RIB

    1. REST. Allow the cooked meat to rest for about 20 minutes.

    2. SLICE. lice the rib into slices of desired thickness. Chef Jan recommends cuts of 1-1.5 inches thick (this will yield a 14-ounce slice and will provide 12-14 cuts.)

    3. SERVE. Plate with some of the vegetables. You can deglaze the pan juices for gravy (“au jus”).

     

    Prime Rib Roast
    [1] Prime rib, a.k.a. standing rib roast (photo © Allen Brothers).

    Prime Rib Roast Raw
    [2] Ready to go into the oven (photo © Meat N’ Bone).

    Prime Rib Au Jus
    [3] Pouring on the jus (photo © The Mercury Atlanta [permanently closed]).

    Roast Beer Dinner Sliced
    [4] With a baked potato (photo © David Burke Prime).

    Roast Beef & Yorkshire Pudding
    [5] In the U.K., it’s served with Yorkshire Pudding (photo © Gordon Ramsay Group).

     
    Beef Cuts Chart
    [6] The rib portion is in bright orange (photo courtesy Hirsch’s Meats | Abacus).
     
     
    WHAT IS PRIME RIB?

    The “prime” in “prime rib” prime is mostly a traditional/marketing term meaning “the best.” It’s not a precise anatomical label—and it often refers to one (or both) of these:

    1. It comes from the rib primal (the “prime” part—more about that below.)

    Prime rib is a roast cut from the rib section of the beef carcass (roughly 6–12 ribs). It’s naturally tender because, like the tenderloin, the muscles in that area do less work than, say, the shoulder or round.

    Prime rib is also sold as:

  • Ribeye roast (boneless prime rib)
  • Rib roast
  • Standing rib roast
  •  
    2. It may be USDA Prime grade—but it doesn’t have to be.

    A common misconception is that “prime rib” automatically means USDA Prime, the top quality grade of beef (compared to USDA Choice or USDA Select).

    The grade is based largely on marbling (intramuscular fat) and maturity.

    However, in the store, a “prime rib” roast can be Prime, Choice, Select, or ungraded—yet still be called “prime rib” because it’s from the rib section and is a classic “best roast” cut.

    In reality, only about 5% of beef is graded “prime,” and the limited supply is sold at only the finest butcher shops and restaurants. It will be labeled “USDA Prime Rib Roast,” not just “Prime Rib.”
     
    Uncooked Boneless Wagyu Prime Rib of Beef
    [7] What a beauty: a boneless wagyu prime rib from Snake River Farms (photo © Williams-Sonoma).
     
     
    WHAT DO “PRIMAL MEAN” & “RIB PRIMAL” MEAN?

    In butchery, a “primal” is one of the large sections of the animal that is separated during the first stage of butchering. Think of it as the “master cut.”

  • A whole beef carcass is first split into four quarters; those quarters are then broken down into roughly 8-9 primal cuts
  • These primals are too large to cook whole, so they are further broken down into sub-primals (like a ribeye roll—more about that below), and finally into retail cuts (like a ribeye steak).
  •  
    The orange section of the chart labeled “Rib” represents one of the major primal cuts of beef.

    The reason the Rib is considered one of the most valuable primals is that it sits in the middle of the back where the muscles don’t get much exercise as the animal moves.

    This makes it extremely tender compared to the Chuck or Round primals.

    There is a distinction between the “Primal” and the “Sub-Primals” found within te area:

  • The Primal: The “6-12 Rib Primal” is the entire section shown in that orange box. In professional butchery, it is the bulk piece of meat and bone that comes off the hanging side of beef.
  • The Sub-Primals: Once a butcher starts working on that orange section, he/she breaks it into sub-primals. The most famous ones from that specific box are the Ribeye Roll (the centered muscle) and the Short Ribs (which are cut from the lower portion of that same rib section).
  •  
     
    Breaking Down The Rib Primal

    The Ribeye Roll is the “heart” of the rib primal, containing the most prized muscles in the cow. It is typically broken down into:

  • Ribeye Steaks (Bone-In or Boneless): The most common retail cut. A bone-in Ribeye with a long bone is called a Tomahawk, while a shorter bone is a Cowboy Steak.
  • Prime Rib Roast (Standing Rib Roast): The ribeye roll left whole (usually with 2 to 7 ribs) to be roasted slow and low.
  • Ribeye Cap (Spinalis Dorsi): Often called the “butcher’s butter,” high-end shops will sometimes peel this outer muscle off the roll and sell it separately as a Cap Steak or rolled into a Ribeye Cap Roast.
  • The Eye of Ribeye (Longissimus Dorsi): If the cap and the complexus muscle are removed, the center lean muscle is sold as the Eye Steak (very uniform and lean).
  •  
    Prime Rib Dinner
    [8] Who’s ready to feast? (photo © Good Eggs).
     
     
    The 9 Standard Primals Of Beef

    The labels on the chart generally correspond to the 9 standard beef primals:

  • Chuck (shoulder)
  • Rib (orange section)
  • Loin (often split into “short loin” and “sirloin”)
  • Round (back leg/rump)
  • Flank (lower belly)
  • Short Plate (mid-belly, labeled as “Plate” on the chart)
  • Brisket (chest)
  • Shank (fore and hind legs)
  •  
    While Prime and Choice are what you see most often at high-end steakhouses and grocery stores, there are actually eight total grades of beef. They are generally split into two categories: high-quality table meat and utility/processing meat.
     
     
    THE 8 USDA GRADES OF BEEF

    These are the grades you will encounter at a butcher shop or supermarket:

  • USDA Prime: The top grade with maximum intramuscular fat, which translates directly to flavor, juiciness, and tenderness and a rich, beefy flavor.
  • USDA Choice: The second-best grade, the everyday high-quality steak, still very good but not as luxurious as Prime.
  • USDA Select: This is the grade directly below Choice. It is very lean and lacks the marbling of the higher grades. It is often less tender and juicy, so it benefits from marinating or braising rather than dry-heat grilling.
  • USDA Standard: This is frequently sold as “store brand” or ungraded beef. It has very little marbling and is often used for budget-friendly cuts or in applications where the meat will be heavily processed.
  •  
    Other grades that aren’t typically sold to consumers:

  • USDA Commercial: This grade usually comes from older cattle. While it might have some marbling, the age of the animal makes the meat tougher, so it is rarely sold as individual steaks in retail.
  • Utility Grades: These grades—USDA Utility, USDA Cutter, and USDA Canner—are typically sold to food processors or commercial kitchens to be used in ground beef, canned stews, frozen dinners, or pet food.
  •  
    Stuffed Standing Rib Roast
    [9] If you’ve never had a stuffed prime rib, here’s the recipe for this one, stuffed with spinach, sausage, and mushrooms (photo © Francesco Tonelli | New York Times).
     
    ________________

    *The export is butcher lingo for a bone-in prime rib with the cap removed (exported) that is used for a standing rib roast.
     

    CHECK OUT WHAT’S HAPPENING ON OUR HOME PAGE, THENIBBLE.COM.

     
      

    Comments off

    TIP OF THE DAY: Uses For Cheesecloth & Kitchen Twine

    Two things you’ll find in every serious cook’s kitchen: cheesecloth and kitchen twine (a.k.a. butcher’s twine). Chef Johnny Gnall shows you how they make things easier. If you have questions or suggestions for tips, email Chef Johnny.

    While cheesecloth and twine may sound like an ordinary and unremarkable pair of items, they are more versatile then one might think. As with many kitchen tools, it’s all about how you use them.

    Here are my favorite ways to use this indispensable pair. Neither is expensive, so there’s no reason you shouldn’t keep them on hand.

    You can even package a twine dispenser and some cheesecloth as a gift for a budding cook.
      

     
    We store our kitchen twine neatly in this dispenser. Photo courtesy RSVP.
     
    WAYS TO USE BOTH CHEESECLOTH & TWINE TOGETHER

    Breathable Storage

    You can use cheesecloth and butcher’s twine to wrap and secure meat or produce that will benefit from air circulation in the fridge. The cheesecloth keeps the food protected but allows it to breathe, even if wrapped tightly. The food may still susceptible to bacteria, so take care to store it properly and cook it to the proper temperature.

    Hang Steaming

    You can steam vegetables in any large stockpot, without a steamer insert. Bundle the veggies in a thin layer of cheesecloth and tie with twine to secure; then fill the stockpot a third of the way with water and set it to boil. Hang the bundle of veggies over the boiling water using a long skewer or slotted spoon laid across the top of the pot. Cover (it’s okay if you don’t create a perfect seal) and steam to desired tenderness.

    Long-Term Draining

    If you’re trying to drain something for a number of hours (e.g. overnight, like yogurt), leaving it in the sink isn’t always convenient. Instead, place the item in a bundle of cheesecloth, tie it securely with kitchen twine, and hang it over a bowl somewhere out of the way. Just make sure to use a bowl big enough that the drainage won’t spill over.

     


    Cheesecloth, a very fine weave originally developed to drain the water in cheese making. Photo courtesy Norpro.
     

    Poultry Stuffing

    Scooping the stuffing from a roast bird is no the neatest task. You can fix that by bundling the stuffing in cheesecloth. Once it’s tied up and secure, push the cheesecloth pouch into the bird and cook as normal. Removing the stuffing takes mere seconds. You can also us this trick if you’re simply stuffing the bird with aromatics.

    Sachet

    It’s easy to infuse flavor into whatever you’re cooking: A sachet is one of my favorite things to make when poaching or braising. Simply pile your favorite aromatics (herbs, garlic, bay leaf, cinnamon stick, whatever) in the middle of a small piece of cheesecloth, gather the cloth together like a hobo stick, and tie with a piece of kitchen twine. Remove and toss when the cooking is finished.

     
    Sugar Dusting Pouch

    Bundle up a half cup or so of confectioners’ sugar in a small amount of cheesecloth, tie with butcher’s twine, and drop into a glass or mug. Then, when you want a nice, even dusting of powdered sugar, just shake the pouch lightly over your pastry or dessert.

    WAYS TO USE CHEESECLOTH

    Basting

    You can soak several layers of cheesecloth in wine, broth or any other flavorful liquid (even butter if you’re feeling naughty); then lay them over any bird or beast you plan to roast. The cheesecloth will help the roast to self-baste and stay moist. Keep an eye on it though, as you may want to rehydrate it depending on how long things are in the oven.

    Making Greek Yogurt

    Simply spread a cheesecloth over a colander and fill with plain yogurt. Refrigerate overnight, then press. It’s that easy to make Greek-style yogurt.

    Straining

    You can use one or more layers of cheesecloth to strain stocks and broths, keeping unwanted debris out. Using several layers will allow you to catch even the tiniest bits, and sometimes a cheesecloth can fit more comfortably over a receptacle than your own metal strainer.
    Find cheesecloth in any kitchen gadgets department or online.

    WAYS TO USE KITCHEN TWINE

    Trussing

    This one is the obvious no-brainer, and the first reason to buy kitchen twine. Remember when trussing, that form is far more important than function. It doesn’t how matter how pretty your trussing is; the objective is to hold your roast together so the meat cooks evenly.
    TWINE TIP: Put your twine in a twine dispenser for neat dispensing.
      

    Comments off

    TIP OF THE DAY: Homemade Pizza Dough

    Pizza is one of our favorite foods. When we make it at home, we typically purchase a crust and add our favorite ingredients.

    Then we received a pizza dough recipe from from Bruno diFabio, whose pizza was just awarded the grand prize, Best Pizza, in the Worldwide Pizza Championship.*

    DiFabio is now a six-time winner as the best—and also the fastest—pizza maker in the world.

    You don’t have to be fast to try your hand at his excellent dough. Check out the recipe below—but don’t plan on enjoying it today. The dough has to sit for 15-18 hours; then each dough ball must be kept in its own container, refrigerated and covered, for 3-4 days before using.

    Try it and see if this recipe—the best dough in the world—is worth the time.

    Find more of our favorite pizza recipes.

     


    Pizza dough, waiting to be rolled and baked. Photo by Mariha Kitchen | IST.

    WORLD CHAMPION PIZZA DOUGH RECIPE

    Ingredients: Phase 1

  • 1-1/2 teaspoons dry yeast
  • 2 ounces warm water (exactly 97°F)
  • 2 cups of water (room temperature or cool)
  • 2.2 pounds high-gluten flour (not all-purpose)
  •  
    Preparation: Phase 1

    1. ADD the dry yeast to the warm water. Stir slightly. Let stand for 2-3 minutes.

    2. ADD the 2 cups of water and the yeast water to a large mixing bowl.

    3. ADD the flour and mix only until the ingredients are blended. The mix will feel slightly dry and lumpy; this is OK.

    4. COVER the bowl with a dish towel or cheesecloth.

    5. LET STAND for 15-18 hours at room temperature. The dough will triple in size and give off an amazing aroma. This pre-fermented dough is called a biga.

     


    Ready to bake! Photo courtesy Ré Napoli,
    Providence, Rhode Island.
      Ingredients: Phase 2

  • 2.2 pounds high-gluten flour 2 cups water (49°F)
  • 1/2 teaspoon sugar
  • 3/4 teaspoon. sea salt
  • 1.5 grams olive oil (by weight, not converted to ounces)
  •  
    Preparation: Phase 2

    1. UNCOVER the biga and add half the flour and all the water. Mix until all ingredients are incorporated.

    2. ADD sugar and mix until incorporated.

    3. ADD salt and mix until incorporated.

    4. ADD olive oil and mix until incorporated.

     

    5. ADD the rest of the flour and mix until incorporated.

    6. REST the biga for 10 minutes, covered. This should yield about 5 pounds of dough.

    7. DIVIDE the dough into sections of about a pound each and roll them into balls. Each ball will roll out into a 13″ pizza. If you have more dough than you can use, you can freeze the balls, wrapped tightly.

    TO MAKE THE PIZZA

    1. PREBAKE the dough: Grease a 12-inch pan or large baking sheet. Sprinkle with cornmeal (optional).

    2. ROLL the dough on a lightly floured surface (the counter top is fine) roll the dough into a 13-inch circle. Transfer to the baking sheet.

    3. BAKE in a 425°F oven about 12 minutes or until browned.

    4. REMOVE from oven; add sauce and toppings.

    5. BAKE 10 to 15 minutes more or until bubbly.
    Find more of our favorite pizza recipes.
    *The World Pizza Championship is held annually in the town of Salsomaggiore Terme, in the province of Parma, Italy. oThe organizer is the Italian magazine Pizza e Pasta Italiana.

      

    Comments off

    TIP OF THE DAY: Uses For Cardamom


    Green cardamom. Photo courtesy Suvir
    Saran | Indian Home Cooking.

      Cardamom, a member of the ginger family (Zingiberaceae), is a highly aromatic and flavorful spice from from a plant native to India and its northern neighbors, Bhutan and Nepal. The name derives from the Latin cardamomum and the Greek kardamon, which referred to a particular Indian spice plant.

    The shell of the pod has very little flavor. The small seeds inside are intense in both aroma and taste. You can buy cardamom whole (pods), shelled or ground, in black, green and white varieties.

    If a recipe simply calls for “cardamom,” use the green variety, which has exotic floral notes. Black cardamom (actually brown in color) is stronger, smokey and resinous. White cardamom, preferred in Scandinavia, is green cardamom that has been sun-bleached for aesthetics; there is no difference in flavor.

    Cardamom, often seen as an exotic spice in the U.S., is popular in numerous cuisines worldwide.

  • In India, both green and black cardamom are important ingredients in meat and vegetable dishes.
  • In Africa, black cardamom is a staple spice.
  • In the Middle East, green cardamom seeds are mixed with coffee beans for a tastier brew.
  • In Scandinavia, white cardamom is added to sausage and baked goods: breads and buns, cakes, cookies, muffins and stollen.
  •  
    HOW TO STORE CARDAMOM

    Store cardamom pods in a tightly sealed glass jar, away from heat and light. They can keep indefinitely.

    WAYS TO USE CARDAMOM

    If you have cardamom sitting in the cupboard, it’s time to break it out. The spice fits into any recipe that calls for allspice, cinnamon, cumin, ginger, mace, nutmeg, preserved lemon or rose. Start by adding a pinch, then more to suit your taste. Beyond curries and other international dishes, use cardamom in:

  • Baking—everything from apple cake, brownies, cookies (cinnamon, chocolate chip, ginger, oatmeal, sugar) and cinnamon rolls to pound cake, shortbread and spice cake
  • Beverages: chai, coffee (add a pinch to the ground beans or add pods to a French press) mulled cider and wine, smoothies/lassi (especially mango)
  • Granola
  • Ice cream: start with chocolate and vanilla, then make lemon-cardamom
  • Lentil dishes
  • Marinade
  • Ground meat: burgers, meatballs, meat loaf
  • Pancakes
  • Fruit: compote, fruit soup, poached fruit
  • Pudding: bread pudding, custard, panna cotta, rice pudding
  • Preserved lemons
  • Rice: pilaf or plain rice (simply toss pods into the cooking water)
  • Yogurt: coffee, plain, vanilla
  •  
    FOOD TRIVIA

    Cardamom is the world’s third most expensive spice by weight, following saffron and vanilla. But in most cases, just a pinch is needed.

    As with many spices, cardamom also has health benefits, which range from improving digestion to increasing one’s metabolism.

    FEEL LIKE BAKING?

    Make this cardamom cookie recipe from Martha Stewart.
     
    Find more of our favorite spices in our Salts & Spices Section.

      

    Comments off

    The Nibble Webzine Of Food Adventures


    © Copyright 2005-2026 Lifestyle Direct, Inc. All rights reserved. All images are copyrighted to their respective owners.