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American Craft Beer Week: Look For The Craft Brewer Seal

It’s American Craft Beer Week, celebrating the more than 6,600 U.S. independent craft brewers*. If you needed an excuse to explore new beers, the second full week in May is it!

When you’re shopping for craft beer, book for the Independent Craft Brewer Seal (on all photos).

The seal indicates that the beer was brewed by an independent U.S. craft brewery.

It tells you that you’re supporting a small business, which in turn supports your community† by providing jobs, sales that keep more money circulating in the local economy, the resulting tax revenue, and more.
 
 
LOOK FOR THE SEAL

Buy local and drink great beer.

The Independent Craft Brewer Seal was launched in 2017. The design is a classic beer bottle shape flipped upside down.

The seal indicates that a brewery is certified to be independently owned. It now appears on the bottles of more than 80% of the volume of craft brewed beer.

What About Your Regular Brand?

You may be accustomed to drinking beer brands owned by large multinational corporations, but give the little guys a chance.

Craft beers are more complex, and more interesting.

Craft beers have a richer and more distinctive taste than mass-produced beer.

Craft brewers tend to be very passionate about their beer. They invest time and energy to maintain and improve the quality of their beers.

Large national and international beers, on the other hand, focus on generating more and more sales, via huge marketing campaigns, distributor and retailer deals.

Not All “Craft Beer” Is Craft Beer!

An article on the 15 most popular craft beer brands in the U.S. lists many that are not small brewers.

That’s not surprising, since the owners of these brands have the money to ratchet up sales.

  • Blue Moon, the number one “craft” brand, is a wholly owned subsidiary of MillerCoors. It has a market share of 11%. By comparison, the market share of Bud Light, the country’s biggest beer brand, is 13.24%!
  • Samuel Adams, a brand of Boston Beer Company, a public company, is 26% owned by billionaire Jim Koch. It has a 6.5% market share of all American beer brands.
  • Sierra Nevada Brewing is the seventh-largest brewing company in the U.S. It has 7% of the total U.S. market share by volume and 12% by sales.
  • Goose Island is owned by Anheuser-Busch InBev.
  • And so on. Check online to see if your “craft beer” is truly a craft beer.
  •  
    Try A New Craft Beer Brand

    “Drink outside your comfort zone,” says the Brewers Association, the trade association for brewers.

    “Flip your “brew-tine,” they suggest (that’s a play on “flip your routine”—we had to read it twice).

    Celebrate the creativity of small and independent breweries. Try new brands and different beer styles.

    And if you’re already a craft beer fan, there are plenty of other brands waiting for you to try.

    How About This Weekend?

    This weekend, maybe get together with a group of friends for a potluck craft beer celebration.

    Or, visit a brewery. Use this Brewery Finder to locate a brewpub or taproom near you. Most Americans live within 10 miles of a craft brewery.

    Stay for a pint or grab and go some of the specialties.

    CraftBeer.com

    Check the Brewers Association website, CraftBeer.com, for great articles, written by beer lovers for beer lovers. Learn more and discover new beers and brands on CraftBrew.com

    There are also plenty of recipes for cooking with beer.

    No time to visit the website? Sign up for the newsletter!
     
     

  • THE DIFFERENT TYPES OF BEER
  • THE HISTORY OF BEER
  • MORE BEER HOLIDAYS
  •  

    Glass Of Beer With Craft Brewers Seal
    [1] A pint glass with the Independent Craft Brewer Seal (all photos © Brewers Association).

    Bottle Of Beer With Craft Brewers Seal
    [2] The logo on a beer bottle from Mast Landing Brewing Company, a craft brewer in Maine.

    Independent Craft Brewers Logo
    [3] The seal can have a white or color background.

    Craft Beer Seal On A Six-Pack
    [4] Take home a six-pack of bottles…

    Independent Craft Brewer Seal
    [6] …or a six-pack of cans.

     
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    *The Brewers Association, a trade organization of beer brewers, defines “craft brewer” as a small, independent, traditional brewer. Specifically, annual production is 6 million barrels of beer or less. Also, the brewer must be less than 25% owned or controlled by an alcohol industry member that is not itself defined as a craft brewer. By contrast, Bud Light, America’s best-selling beer, shipped 27.2 million barrels in 2019.

    †Even if you buy craft beer brewed in another locale, you’re still supporting a community business, as opposed to a multinational corporation with no roots.

     
     

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    Antipasto Pizza Recipe For National Pizza Party Day

    Antipasto Pizza Recipe
    [1] Top a pizza with your favorite antipasto ingredients (photo © DeLallo).

    Antipasto Meats For Antipasto Pizza Recipe
    [2] You can add antipasto meats to the vegetarian recipe below. In photo: sweet soppressata, hot soppressata, Genoa salami, prosciutto (photo © Williams Sonoma).

    Provolone Cheese For Antipasto Pizza Recipe
    [3] Provolone, a classic Italian cheese, often served cubed on an antipasto platter (photo © Castello Cheese).

    Baby Arugula For Antipasto Pizza Recipe
    [4] We prefer the pepper bite of arugula to spinach (photo © Good Eggs).

     

    There are currently 12 pizza holidays in the U.S. (see the list below). The third Friday in May is National Pizza Party Day. You’ve got a few days to plan your pizza party.

    It can be as simple as a homemade pizza at home with store-bought dough.

    Check out the recipe below for Antipasto Pizza, is vegetarian as shown (photo #1), but can have added prosciutto or other Italian cured meat (photo #2).

    Not to mention, 50 more pizza recipes to suit every palate.

    > The history of pizza.

    > Pizza trends in the U.S.
     
     
    RECIPE: ANTIPASTO PIZZA

    DeLallo made this pizza using fresh spinach, their Italian-Style Pizza Sauce, dough from their DeLallo Pizza Dough Kit, and Provolini Antipasti, a jarred medley of cubes of provolone cheese, tender button mushrooms, black and green olives, and sweet red peppers, in canola oil.

    We preferred to use the ingredients we had on hand: pitted black Nicoise and pitted green Castelvetrano olives, a jar of roasted red peppers, and fresh mushrooms.

    And while the original recipe called for baby spinach, we preferred the peppery bite of baby arugula.

    You can also use Italian antipasto meats: prosciutto, soppressata, and different types of salame.

    To spread the flavor, cut them into strips.
     
    Ingredients

  • 1 pound pizza dough
  • 3/4 cup pizza sauce
  • 1 cup shredded provolone cheese
  • 1 cup antipasto ingredients: olives, mushrooms, roasted red peppers
  • Optional antipasto meats
  • Handful of fresh baby arugula or spinach leaves
  •  
    Preparation

    1. PREHEAT the oven to 450˚F. Shape the pizza dough for a thin crust. Place on a greased baking sheet or pizza pan and bake for 5 minutes.

    2. REMOVE from the oven and top with sauce, cheese, and antipasto ingredients. Bake for 15 minutes, or until golden brown.

    3. TOP with fresh arugula or spinach leaves and serve.
     
     
    THE YEAR IN PIZZA HOLIDAYS

    Whether you get a takeout pizza, go to a restaurant, or make your own, mark your calendars for:

  • JANUARY: National Pizza Week, beginning the second Sunday in January
  • FEBRUARY: Great American Pizza Bake, beginning the second week in February, a week where you’re encouraged to not only consume pizza, but to try your hand in making it
  • FEBRUARY: National Pizza Day (a.k.a. National Pizza Pie Day), February 9th
  • APRIL: National Deep Dish Pizza Day, April 5th
  • MAY: National Pizza Party Day, third Friday
  • JUNE: Pizza Margherita Day, June 11th
  • SEPTEMBER: National Cheese Pizza Day, September 5th
  • SEPTEMBER: National Pepperoni Pizza Day, September 20th
  • OCTOBER: National Pizza Month
  • OCTOBER: International Beer and Pizza Day, October 9th
  • OCTOBER National Sausage Pizza Day, October 11th
  • NOVEMBER: National Pizza With Everything Except Anchovies Day, November 12th
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    Lady M’s Peach Cobbler Mille Crepes Cake—Get It While You Can

    Every so often, a gift comes along that is truly a special occasion. More than a box of fine chocolates or great cookies, in this case, it’s a cake: Lady M’s Peach Cobbler Mille Crêpes Cake.

    The cake is a limited edition for the month of May, making it even more special. We’ve tasted upwards of 10 flavors of Lady M’s Mille Crêpes Cake, and this is an unusual, delightfully surprising variation.

    Bravo to Lady M! We’re so happy that we had the opportunity to try the Peach Cobbler Mille Crêpes Cake.

    This special flavor is available for pick-up at Lady M boutiques in New York City and Southern California. More about it follows.

    > The history of the Mille Crêpes Cake.
     
     
    PEACH COBBLER MILLE CRÊPES CAKE

    Silky smooth, the 20 layers of impossibly thin, delicate, handmade crêpes are filled with a special version of Lady M’s pastry cream made with blonde chocolate (more about that below) and flecked with peach pieces.

    Another feature that makes this crêpes cake different from the other Lady M flavors is the toppings: succulent sliced, glazed peaches in the center and a finely-grained, cinnamon-accented streusel* around the edge.

    While the pâtissier calls it a “vanilla crumble,” we know cinnamon-accented streusel crumbs when we see them and taste them! For us, the crumbs make the flavor profile more crumb cake than cobbler—a traditional cobbler is topped with biscuit-like “cobblestones” (see the difference here).

    But call it whatever, we have no complaints. Just give us another slice, please!
     
     
    AN IMPORTANT CAUSE

    The new cake flavor is inspired by the classic Southern dessert, Peach Cobbler, and was created in collaboration with “The Real Housewives of Beverly Hills” star Sutton Stracke, a Georgia native.

    In honor of Mental Health Awareness Month (May), 10% of all sales of the Peach Cobbler Mille Crêpes Cake will be donated to NAMI, the National Alliance on Mental Illness.

    It’s an organization that’s near and dear to Sutton and her family.

    NAMI is the nation’s largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness. The partnership with Lady M will strive to have a positive impact by emphasizing the importance of speaking out about mental health, and aligns with Lady M’s mission to “Share Cake, Share Happiness.”

    And the happiness?

    Just take a bite!
     
     
    WHAT IS BLONDE/BLOND CHOCOLATE?

    Blonde chocolate, also known as caramelized chocolate and toasted white chocolate, is a relatively recent addition to the types of chocolate: the classic dark (1847), milk (1875), and white (1930) varieties and the newer ruby chocolate (created by Callebaut, it was launched in 2017, five years after blonde chocolate in 2012—see photos #6 and #7).

    > The history of chocolate.

    Blonde chocolate is cooked white chocolate which uses the Maillard reaction† to create a caramel-like flavor and a tan hue (photo #6).

    In addition to cooking finished white chocolate until the Maillard reaction occurs, blonde chocolate can be made by using “caramelized” milk powder (i.e. milk crumb) in the initial recipe. Either way, the flavor of the milk used to make the chocolate is changed.

    Created by Valrhona Chocolate and trademarked as Blond® chocolate, the new flavor was introduced by Valrhona under the product name Dulcey.

    Blonde chocolate was created by accident. Frédéric Bau, the executive chef and director of Valrhona’s Ecole du Grand Chocolat, had melted white chocolate in a bain-maire (water bath) for a demonstration. He inadvertently left the remaining chocolate on the stovetop overnight.

    Coming back to the kitchen some 10 hours later, he found that the melted chocolate had turned light tan in color and gave off aromas of shortbread, caramelized milk, and unrefined sugar.

    He found the result of his oversight to be delicious and set out to recreate it as couverture chocolate and produce it on a larger scale. (It took eight years to perfect the recipe.)

    Valrhona’s Blond/Dulcy has 35% cacao solids chocolate, a unique blonde color, and, per the brand, intense biscuity notes, a light sugar taste with a hint of salt, and a creamy texture.

    Whether it’s used for bars, bonbons, or in pâtisserie, blonde chocolate pairs beautifully with caramel, toffee, and hazelnut flavors, and with mildly acidic fruits such as apricot, banana, and mango.

    If you haven’t yet tasted blonde chocolate, it’s easy to pick up a bar at Amazon.

    While you’re at it, if you haven’t had ruby chocolate, pick up a bar of that as well.

    Different artisan chocolate makers use Valrhona’s couverture to create their own blonde chocolates.

    > See our Chocolate Glossary for more chocolate types and terms.
     
     
    ABOUT LADY M

    Lady M is a New York City maker of luxury confections, with more than 50 boutiques worldwide. Established in 2001, Lady M is the creator of the world-famous Mille Crêpes Cake. Lady M marries French pastry techniques with Japanese sensibilities, resulting in delicate cakes that are a touch sweet and perfect for every occasion. All cakes are handmade and prepared fresh without food additives or preservatives. The crêpes cakes are a very special treat, although Lady M makes a variety of delectable cakes and confections. Learn more at LadyM.com.
     
     
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    *Streusel is a crumb topping made from butter, flour, and sugar. It can also contain chopped nuts or rolled oats. It’s used on cakes and pies alike. Pronounced SHTROY-zul, the word derives from the German “streuen,” meaning to sprinkle or scatter. The American mispronunciation “STROO sul?” Fuggedaboudit.

    †The brown caramel color in certain foods comes from a reaction that occurs when sugar reacts with amino acids under heat. Called the Maillard (my-YARD) reaction after the French physician and chemist Louis-Camille Maillard who first reported it in 1912, it’s a form of non-enzymatic browning that [usually] requires heat. Each type of food has a very distinctive set of flavor compounds that are formed during the Maillard reaction. The color and flavor of toasted bread and nuts; barbecued, roasted, and seared meats; and roasted coffee (and many other flavors) are the result of Maillard reactions. And of course, caramel candy is the result of a Maillard reaction.

     

    Lady M Peach Cobbler Crepe Cake
    [1] Lady M’s Peach Cobbler Crêpes Cake is topped with glazed peaches and a “vanilla crumble” (all cake photos © Lady M).

    Lady M Peach Cobbler Mille Crepe Cake
    [2] Give everyone a big slice. It will disappear quickly.

    Lady M Peach Cobbler Crepe Cake
    [3] Bet you can’t eat just one!

    Lady M Mille Crepe Cake
    [4] Pistachio, another flavor of Mille Crêpes Cake.

     Lady M Mille Crepe Cake
    [5] Another favorite, Chocolate Mille Crêpes Cake.

    Valrhona Blonde Dulcey Chocolate
    [6] Valrhona’s Dulcey, the first blonde chocolate (photo © Valrhona).

    Callebaut Ruby Chocolate
    [7] In addition to blonde chocolate, the familiar dark, milk and white chocolates, plus new ruby chocolate (photo © Barry Callebaut).

     

     
     

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