Someone in a drive-through restaurant in St. Louis invented the concrete, a milkshake so thick that it was handed out the order window upside down for a wow factor.
We’ve had a few, and would argue that the concrete is not really a milkshake, but ice cream that’s been blended with just enough milk to turn it into a malleable form. It needs to be eaten with a spoon: It’s so thick it can’t be drunk through a straw.
Milkshake Trivia
In the 1950s, a milkshake machine salesman named Ray Kroc became the exclusive distributor of a speedier milkshake machine, the Multimixer. He inadvertently invented modern fast food with his vision of franchising a McDonald’s hamburger stand in San Bernardino, California—in order to sell several Multimixers to each location.
FLOAT, MALTED, MILKSHAKE: THE DIFFERENCE
A float, also known as an ice cream soda, is a carbonated soft drink—cola, root beer, etc.—with one or more scoops of ice cream “floating” in it.
A milkshake, “shake” for short, is a blend of ice cream, milk, and flavoring. The scoop of ice cream is blended into the milk; you can’t see the ice cream.
A thick shake has multiple scoops of ice cream, which thicken the drink—“So thick,” advertised one soda fountain, “that the straw stands up straight.”
A malt, short for malted milk, is a milkshake with added malted milk powder. The powder is made from a mixture of malted barley, wheat flour, and evaporated whole milk.
The History Of Malted Milk
Malted milk powder was developed in the 1870s by a pharmacist, James Horlick. He intended it as a nutritional supplement for infants, invalids, the elderly, people with digestive issues, and even traveler who needed to ensure good nutrition on the road.
The powder was mixed with milk to create, simply, “malted milk.”
Horlick received a patent for the formula in 1883 and trademarked the name “malted milk” in 1887.
Soon enough, parents discovered how tasty it was. Then, likely at a soda fountain, a soda jack added a scoop of ice cream and created the modern milkshake.
The concept of adding chocolate—chocolate syrup or cocoa powder—to the malted milkshake happened, according to one source in 1922, and the “Chocolate Malted Milkshake” was born. The drink quickly became a favorite, and the rest is history.
On April 20th, 2016, the internet exploded with mentions of National Chocolate Malt Day. People shared their favorite recipes, memories of sipping on chocolate malts, and malt-related jokes, and left us with a delicious food holiday (source).

[5] From left to right: the ice cream float/soda, a milkshake, and a malted milk, which is a milkshake with malt powdered added (Abacus Photo).
___________________
*Source: Stuart Berg Flexner, Listening to America (New York: Simon & Schuster, 1982) p. 178.
CHECK OUT WHAT’S HAPPENING ON OUR HOME PAGE, THENIBBLE.COM.
|