A bottle of Pimm’s No. 1 Cup and an approximation of the original drink, with a Mason jar standing in for the tankard. Here are recipe variations from Brit.co.
 A modern interpretation, with so much fruit that it rivals sangria. Here are more variations from Chilled Magazine.
Gin and tonic may be the British cocktail best known in the U.S., but we’d like to introduce you to Pimm’s Cup.
Pimm’s is a line of liqueurs, called fruit cups* in the U.K., first produced in 1823 by James Pimm (1798–1866).
A tenant farmer’s son from Kent, he studied theology in Edinburgh, but moved to London in his early 20s and became a shellfish monger. Not long after, he opened Pimm’s Oyster Bar in London, which grew to a chain of five restaurants.
He served oysters with a “house cup,” a gin sling with his proprietary mix of liqueurs and fruit extracts. (Slings were a category of drink that, at the time, combined a spirit with soda water or ginger ale).
The English gin of the time was not the smooth, botanical spirit we enjoy today, but a rough drink that had departed from its Dutch roots. It was often distilled into a crude, inferior but cheap spirit that was more likely to be flavored with turpentine than the juniper berries of the Dutch jenever from which it evolved.
So Pimm, ahead of the curve, doctored the rough gin with a “secret mixture” of liqueur, herbs, and fruits. He served it in a small tankard known as a No. 1 cup; hence, the name of the drink: Pimm’s No. 1 Cup.
Reddish-brown in color with subtle notes of spice and citrus fruit, the Cup was a big hit. He sold bottles to other establishments.
In 1851, he expanded the line† to include Pimm’s No. 2 Cup, made with a Scotch base; and Pimm’s No. 3 Cup, made with a brandy base. He initiated large-scale distillery production to supply his wholesale customers.
*A fruit cup, also known as a summer cup, is a traditional English long drink, most commonly based on gin, with the addition of a soft drink such as lemonade or ginger ale. The drink is a summer drink, garnished with fresh fruit (apple, cucumber, lemon, lime, orange, strawberry) and/or herbs (mint, borage). Other classic British drinks include Dubonnet Cocktail and Regent’s Punch.
†Over the years, under subsequent owners, Pimm’s created other cups, some using spirits other than gin. After World War II, Pimm’s No. 4 Cup, based on rum was invented; followed by Pimm’s No. 5 Cup, based on rye whiskey. Cups 2 and 5 were discontinued, and Pimm’s No. 6 Cup, based on vodka, debuted in the 1960s. There have been special editions, such as the Winter Cup and a Blackberry & Elderflower variant of No. 6 Cup. The first shot was the best: Pimm’s No. 1 cup remains the overwhelming favorite.
In 1840, Pimm created what is today known as a Pimm’s Cocktail, as a digestif—a drink that purportedly helps with the digestion of food. It was conceived as a tonic to aid the digestion of customers who had eaten too much (which must have been a common problem among those who could afford it, given the proliferation of digestif liqueurs and wines).
He combined his No. 1 Cup with lemon juice and a topper of ginger ale or sparkling lemonade, served over ice with mint and fresh fruit—and thus an iconic British drink was born.
In 1865, the year before his death, Pimm sold the business and the right to use his name to a Frederick Sawyer, who sold it in 1880 to Horatio Davies, a future Lord Mayor of London. A chain of Pimm’s Oyster Houses was franchised in 1887. Today the brand is owned by spirits giant Diageo.
Sidebar: The Scoop On Digestifs
Taking a liqueur after a meal has long been thought to aid digestion due to its alcohol content. While it may seem to skeptics an opportunity for another drink, there’s some truth to the tradition (but note that heavy-alcohol drinks like brandy and whiskey have an adverse effect on digestion).
A smaller amount of alcohol stimulates the stomach’s production of the enzyme pepsin, the enzyme that helps digest proteins. It also increases secretions of the pancreas and gall bladder, which similarly break down food for use as energy.
In actuality, it’s the bitter herb- and spice-based digestifs that work best to help digestion. Ingredients such as caraway seed, fennel seed, and savory are thought to be especially beneficial to digestion. If you want an after-dinner drink with benefits, look to Chartreuse, Fernet Branca, Jägermeister, and Kümmel.
Fortified wines such as cream sherry, port, Madeira, and vermouth are traditional digestif wines; but these days, take a trip to the medicine cabinet for Alka-Seltzer, Pepto-Bismol, Tums, etc., the best cure(s) for what ails your digestive system.
RECIPE #1: PIMM’S CUP COCKTAIL
There are actually two approaches to Pimm’s Cup Cocktail.
Ginger ale is a common substitute for carbonated lemonade or bitter lemon; but we very much like Sanpellegrino’s Limonata, which has less sugar than other carbonated lemon drinks.
The second approach was devised in New Orleans. It uses regular lemonade, a top-off of 7-Up or Sprite, and a cucumber garnish. If this sounds more appealing to you, here’s the recipe.
1. COMBINE the Pimm’s, the apple, orange, and lemon slices, and mint in a large pitcher. Chill until ready to serve.
Pimm’s Cup is one of the two staple drinks (along with Champagne) at the Wimbledon tennis tournament, the Chelsea Flower Show, the Henley Royal Regatta, and the Glyndebourne Festival Opera. It is the standard cocktail at British and American polo matches. It is also extremely popular at summer garden parties in the U.K…so why not enjoy one in your own garden?
You can make it by the pitcher, fully garnished. Or, just mix the liquid ingredients and the sliced apple, lemon, and orange, and let guests garnish their own with the other fruits and herbs.
You can find more Pimm’s cocktail recipes at AnyoneForPimms.com.
If you like to understand what you consume, here’s a partial taxonomy of cocktails. The list of categories can be quite extensive—frozen drinks, mulled and other hot drinks, nogs and other egg- and dairy-based drinks, layered drinks, etc. But here are some basics, starting with this basic divider:
While this may seem like splitting hairs, remember that in the days before broadcast media, people had more time on their hands. One of our favorite examples of this is nouns of multitude.
1. Ancestral Cocktails. These are the original, early 19th century cocktails. These can sound generic, such as “whiskey cocktail” and “gin cocktail.”
The goal, back in the day, was to make spirits more palatable by sweetening them, with a teaspoon of sugar or a sweet liqueur. Often, aromatic bitters were included for complexity, and the drink was served either straight up or on the rocks. Two enduring examples are the Old Fashioned (without the muddled fruit and club soda found so often in today’s bars) and the Sazerac.
2. Champagne Cocktails. These are fizzy cocktails, made with champagne or sparkling wine. The champagne can be the principal ingredient, as in the Champagne Cocktail; or can be used to top off a sour or other drink, such as a French 75.
These drinks, originally served in coupes like champagne, are now largely served in flutes or other narrow glasses.
3. Highballs. Simple highballs combine a spirit and a carbonated mixer (club soda, cola, ginger ale) plus ice in a tall (highball or collins) glass. Pimm’s Cup and Rum and Coke are examples.
Replace the mixer with juice or liqueur to make a complex highball: a Dark and Stormy or Screwdriver, for example.
In some sours, an egg white is added for body and a foamy top, as in the Daiquiri and Whiskey Sour.
Add another sweet ingredient—liqueur, fortified wine, or syrup—and you have a complex sour. Examples include the Cosmopolitan and the Margarita.
If you love details like this, check out our…
WHISKEY GLOSSARY: The different types of whiskey and related terms.
 From the Ancestral group, an Old Fashioned (photo © Angus Club Steakhouse).
 From the Julep group, a Mint Julep (photo © Distilled | NY).