PRODUCT: Baileys Limited Edition Apple Pie Irish Cream Liqueur
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Baileys Irish Cream Liqueur is the best-selling liqueur in the world. Since the debut of Original Irish Cream Liqueur in 1974, Baileys has expanded its portfolio to include Almande (vegan, made with almond milk instead of cream), Chocolate Cherry, Espresso Crème, Salted Caramel, Strawberries & Cream and Vanilla Cinnamon. Some flavors, such as Crème Caramel, Hazelnut, Mint Chocolate and Pumpkin Spice, have been retired, leaving behind fond memories. Each flavor is an indulgent drinking experience. We find it a substitute for ice cream—a shot of Baileys being a better alternative to most of a pint of ice cream. Introduced for Holiday 2020, Baileys Apple Pie Irish Cream Liqueur marries the fall apple season to holiday celebrations. It’s an alcoholic apple pie, heady with the flavors of cooked apples and cinnamon. The natural creaminess of the liqueur adds a sense of vanilla ice cream (à la mode). At 17% ABV, it’s in the same alcohol range as a glass of sherry or port. Freshness is guaranteed for two years, even if the bottle has been opened, refrigerated or not. Just keep it away from heat. The MSRP for a standard 750ml bottle is $24.99. Don’t tarry: It’s a limited edition for the holidays. Some people think of Baileys Irish Cream Liqueur as an after-dinner drink, after—or instead of—dessert. But it’s so much more than a liqueur to sip neat or on the rocks. Baileys Irish Cream was created almost 50 years ago by Gilbeys of Ireland, part of International Distillers & Vintners (which is now part of Diageo), as it searched for something new to introduce to the international market. Research began in 1971, and the liqueur was formulated by an internal team plus consultants. The formulation of Baileys was created with a surfeit of alcohol from a distillery and a desire to use surplus cream from an Irish dairy business, both owned by by the parent company, Grand Metropolitan (Irish cows are known for quality of their milk). The first trial formulation included alcohol, cream and Nesquik, the classic chocolate milk powdered drink made by Nestlé. Finally, the approved formulation: a delectable concoction of the cream from the cows, Irish whiskey, cocoa extract, both beet and cane sugar, and some proprietary ingredients we can’t suss out (Vanilla extract? Sweetened condensed milk? A hint of coffee? None of these?). When it was time for branding, the name was inspired by the Bailey’s Hotel in London, although the liqueur’s registered trademark omits the apostrophe. R.A. Bailey, whose signature adorns the label of the Original bottle, is a fictional character. The liqueur was launched in Ireland in 1974, the first Irish cream liqueur on the market—creating the category, which now has at least 8 rivals. |
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