How well do you know your coffee?

Counter Culture Coffee wants you to get to know it better. You’re invited to take part in The Counter Culture Coffee Cup Tasters Challenge 2013, held on March 15 in:

 
Events in all regions start at 7 p.m. E.T., 6 p.m. C.T. in Chicago.

Known in the industry as “coffee cupping,” this is the process professionals use to assess different coffees—for example, to decide if and how to improve the roast or blend, or which beans should be served/sold by the establishment.

The Counter Culture event, though, is a consumer contest for a regional title win. The overall winner gets a chance to go to the Specialty Coffee Association of America conference in Boston this April, to compete in the U.S. Cup Tasters Championship.

For a $5.00 entry fee, participants get to taste delicious coffees: multiple sets (flights) of three cups each. To win, you’ve got to correctly identify which cup is different from the other two in each set.

Ready to put your palate to the test? Registration information is at CounterCultureCoffee.com.