The Flavor Of The Year For 2024 Is Ube. What Is Ube?

Experts at one of the world’s top food and beverage flavor companies have officially identified the official 2024 Flavor of the Year. It’s Ube (OO-beh). The “Flavor of the Year” was recently introduced in the 2024 Food and Beverage Flavor Trends Report, an annual publication by California-based T. Hasegawa USA, one of the world’s top…
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