Jar Goods Tomato Sauce, Like Homemade Pasta Sauce

Many food entrepreneurs we’ve met have started their businesses because friends and family said, “This [salsa-pie-barbecue sauce-relish-whatever] is so good, you should sell it. In the case of Melissa Vitelli, co-founder of Jar Goods, it was her father-in-law’s “famous” tomato sauce—recipe that she cooked in advance and relied on to make dinner quickly. She used…
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