Jar Goods Tomato Sauce, Like Homemade Pasta Sauce - The Nibble Webzine Of Food Adventures Jar Goods Tomato Sauce, Like Homemade Pasta Sauce
 
 
 
 
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Jar Goods Tomato Sauce, Like Homemade Pasta Sauce

Many food entrepreneurs we’ve met have started their businesses because friends and family said, “This [salsa-pie-barbecue sauce-relish-whatever] is so good, you should sell it.
In the case of Melissa Vitelli, co-founder of Jar Goods, it was her father-in-law’s “famous” tomato sauce—recipe that she cooked in advance and relied on to make dinner quickly. She used it for everything, from cassoulet to ratatouille to pizza. She wondered why more people didn’t use tomato sauce beyond pasta.


[1] Tomato sauce has so many uses beyond pasta. Here, its shakshouka, a spicy egg dish (all photos © Jar Goods).


[2] Jar Goods sauces are non-GMO, gluten free, and three of the four are vegan.


[3] Jar Goods sauces are thick enough to top pizza.


[4] How about trying something different, like pappardelle—a wider variation of fettuccine?


[5] Chili, anyone?

 

Many food entrepreneurs we’ve met have started their businesses because friends and family said, “This [salsa-pie-barbecue sauce-relish-whatever] is so good, you should sell it.

In the case of Melissa Vitelli, co-founder of Jar Goods, it was her father-in-law’s “famous” tomato sauce—recipe that she cooked in advance and relied on to make dinner quickly.

She used it for everything, from cassoulet to ratatouille to pizza. She wondered why more people didn’t use tomato sauce beyond pasta.

She studied the sauces in grocery stores, and saw an opportunity for a better sauce, with top-quality ingredients.

She recruited her sister-in-law, Laura. Using an initial investment of $150, they began bottling Pa Vitelli’s tomato sauce by hand, and branded it Classic Red.

The sauce used vine-ripened tomatoes, pure olive oil, fresh onions, garlic and basil: clean label sauces that get dinner on the table “easier, faster, and happier,” says Jar Goods.

They sold it at farmer’s markets and street fairs, gained fans, sold on Amazon, and ultimately gained shelf space in the type of grocery stores where consumers look for new and better products.

We, too, became a fan. This is great sauce—as good as we could make personally (and our heritage is that our mother’s own pasta sauce was famous).
 
 
JAR GOODS TOMATO SAUCES

Vitelli calls her line “tomato sauce” instead of “pasta sauce,” because there are so many more uses for the sauces than pasta. See them below.

These are very thick sauces—they won’t run off a pizza.

The line currently includes:

  • Classic Red Tomato Sauce
  • Classic Spicy Tomato Sauce
  • Classic Vodka Tomato Sauce
  • Vegan Vodka Tomato Sauce
  •  
    How good are they?

    We started eating them from the jar!

    The line is certified GMO and certified kosher (pareve) by OU. All four are gluten free. Except for the Classic Vodka Sauce, which contains cream, the sauces are vegan.

    The stylish jar surrounding the excellent sauces place them on our “giftable” list, whether for the holidays or more frequent opportunities.

    We’ll be giving jars as party favors!
     
     
    GET YOUR JAR GOODS

    Use the store locator, or head online to Amazon.
     
     
    TOMATO SAUCE VS. PASTA SAUCE: THE DIFFERENCE

    Tomato sauce is any one of a number of tomato-based sauces where the predominant ingredient is tomato.

    Marinara sauce, meat sauce, pasta sauce*, pizza sauce, red sauce, Sunday gravy, among others, are all types of tomato sauces.

    The different types of pasta sauce reflect different seasonings: arrabiata (chile flakes), bolognese (meat), marinara (garlic, onions, oregano) etc.
     

    MORE USES FOR TOMATO SAUCE

    Beyond pasta and pizza, here’s how to use tomato or pasta sauce:
     
    Breakfast

  • Eggs, topped with sauce or on the side
  • Shakshouka, with spicy sauce
  •  
    Lunch

  • Cheeseburger with shredded mozzarella and sauce
  • Hero or meatball sub
  • Grilled cheese or panini with mozzarella and/or taleggio
  • Pizza: Add your favorite spices (oregano, fennel, red pepper flakes) and fresh basil
  • Polenta: Broil or pan-fry slices; top with sauce and shredded mozzarella or grated cheese; broil until cheese melts
  • Soup: Dilute the sauce with broth, as a base for tomato soup
  •  
    Appetizers

  • Dip: Serve warm with bread sticks, toasted bread fingers, garlic bread strips, chicken wings, fried zucchini, mozzarella sticks
  • Top a baked baby brie or camembert
  •  
    Dinner Mains

  • Baked Pasta: lasagna, manicotti, ziti, etc.
  • Chicken cacciatore
  • Chicken parmigiana
  • Chili
  • Eggplant parmigiana
  • Grilled vegetables parmigiana
  • Ground beef casserole
  • Meatloaf
  • Ratatouille
  • Veal parmigiana
  • Sausage and peppers
  • Tacos
  • Vegetable topping
  •  
    ________________

    *Not all pasta sauces are tomato based; e.g., Alfredo sauce and pesto.

     

     
      

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