THE NIBBLE BLOG: Products, Recipes & Trends In Specialty Foods


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PRODUCT: Pepperidge Farm Tim Tam Cookies

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[1] Chocolate cookies with chocolate crème or caramel filling, enrobed in chocolate. Dangerously addictive (photos by Hannah Kaminsky | © THE NIBBLE).

2 boxes of Tim Tam Cookies
[2] Tim Tams are available in the cooler months only. Why? The chocolate coating melts!

3 Boxes Of Tim Tam Cookies
[3] You can find different flavors of Tim Tam online, including on Amazon (photo © Tony Cenicola | The New York Times).

 

We recently received an invitation to meet Gail Simmons, Special Projects Manager with Food & Wine Magazine who gained national (international? interplanetary?) visibility as a judge on our favorite TV food show, “Top Chef.”

She was the celebrity guest at a debut party for Pepperidge Farm’s Tam Tam cookies—the top-selling cookie in Australia, now available in the U.S., and apparently a favorite of Gail’s.

You can find them exclusively at Target stores from October through March (when they can be shipped in cool comfort without hot containers melting the chocolate).

Editor’s Note: Since this article was published, Tim Tams have become available online, including on Amazon.

If you like Kit Kat and Twix bars, these are bigger, plumper, more sumptuous versions. Crisp chocolate cookie layers are filled with chocolate crème or richer caramel, then enrobed in even richer chocolate.

> February 16th is National Tim Tam Day.
 
 
THE HISTORY OF TIM TAMS

Tim Tam cookies were originally made by Arnott’s Biscuits Limited of Australia, introduced in 1964. They were named by Ross Arnott, who attended the 1958 Kentucky Derby and decided that the name of the winning horse, Tim Tam, was perfect for a planned new line of biscuits.

The cookies are a huge favorite Down Under (the brand is now owned by Pepperidge Farm).

The biscuit (the word for cookie in Australia and the U.K.) was created by Ian Norris, an employee who took a world trip in 1958, looking for inspiration for new products.

While in Britain, he discovered the Penguin biscuit, and decided to try to “make a better one.”

The result: two malted biscuits separated by a light hard chocolate cream filling and coated in a thin layer of textured chocolate.

Since the 2000s Arnott’s has released many different varieties of the product, some as limited edition runs. Varieties include caramel, chocolate, chocolate orange, dark chocolate, dark chocolate mint, double coat, honeycomb, and white chocolate. and choc orange.

In 2004, Arnott’s caused a controversy when they released limited edition varieties flavored with liqueurs: Tim Tam Tia Maria and Kahlua Mint Slice.

The Australian Drug Foundation suggested that selling the biscuits in supermarkets was “potentially dangerous” by “normalizing” the taste of alcohol for children. Arnott’s responded that a customer “would need to consume your body weight of biscuits every hour to reach a blood-alcohol content of .05” [source].

Pepperidge Farm, a sister company of Arnott’s, began importing the Tim Tam to the United States in 2008. Tim Tams are still “Made in Australia” and packaging in the U.S. carries the slogan, “Australia’s Favorite Cookie.”
 
 
TASTING THE TIM TAMS

The more voluptuous Caramel Tim Tams outshine their Chocolate Creme sisters, but if we had never met Caramel, we’d have been happy taking Chocolate Crème home.

 
The milk chocolate that enrobes the cookie is very sweet—eat more than two at a time and you’ll be in the “Why did I eat that last cookie?” mode. So in that way, the cookies have a beneficial, self-limiting feature. We didn’t have a chance to try the dark chocolate versions.

  • Some 400,000,000 million Tim Tam cookies are sold in Australia every year (that’s more than 36 million boxes).
  • They are ranked as one of the best inventions since sliced bread, trailing only the World Wide Web, penicillin, and the TV remote (according to a 2008 poll conducted by The Times in the U.K. and News.com.au in Australia).
  •  
    Now, some of you have heard about the upcoming FTC “blogger disclosure law,” actually part of the new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, that is scheduled to go into effect on December 1st.

    Among other things, it requires those who endorse products in the media, including blogs and social media, to disclose if they have received the products for free, work for the company, are an MD, Ph.D., or other “Dr.” (if they call upon their expertise as a doctor), etc.

    At THE NIBBLE, we’re already anticipating using disclosures like, “We received these four flavors for free, and bought these 6 flavors at our local supermarket.” (THE NIBBLE gets some free samples, but we spend far more buying products plus the ancillary products needed to cook, bake, and otherwise prepare many of the free samples.)

    In the case of Tim Tam: We got them for free but enjoyed them so much, that we would gladly have paid for them and certainly will go out and pay for the dark chocolate versions. These are not artisan baked goods, but they are one heck of a comfort food fix.
     
     

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    FREEBIE: Chocolate-Dipped Fruit From Edible Arrangements

    Simply become a Facebook Fan of Edible Arrangements and you’ll be able to sign up to receive a coupon code for a free box of six Dipped Fruit pieces: chocolate-covered strawberries, orange and pear slices and pineapple daisies (the selection may vary by location).

    The offer ends on November 16th or once 100,000 new fans are registered, so do it today! (At a retail value of $15 per box, that’s $1.5 million worth of fruit being given away!) There’s also a 10% holiday early-bird discount off the purchase price of any orders placed before December 1, 2009.

    Edible Arrangements sculpted fruit baskets are our favorite healthy dessert and snack—beautiful to look at, perfect for parties and a terrific way to teach kids that cake and ice cream aren’t the only things worth looking forward to.

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    Chocolate-dipped fruit: A heaven-sent combination.

     

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    DVD: “The Meaning of Tea”

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    In Morocco, father and son share a glass
    of mint tea. THE DVD provides a beautiful
    tea experience, available in DVD with
    a companion book.

    Tea lovers can enjoy a profound and breathtaking journey through the world of tea with Scott Chamberlin Hoyt’s film on DVD, The Meaning of Tea. A wonderful gift for anyone who wants to see first-hand exquisite tea plantations, how tea leaves are hand-plucked from the plant and turned into the beverage we drink, the DVD, $24.95, can be enjoyed and shared over and over again.

    The film takes you through China, India, Japan and Taiwan. It also talks to tea-drinkers in far-away Morocco, England, France, Ireland and even Tea, South Dakota, who enjoy the tea that comes from half a world away. Unveiling tea’s mysteries, the film contrasts ancient rituals and bonds, such as that expressed by a tea planter who would “dishonor his ancestors” if he could not continue growing tea. Then, there are the youth to whom the cultural heritage is unimportant, expressed by Taiwanese teens who disparage their grandmothers’ tea-drinking but enjoy spitting the tapioca balls in bubble tea at each other, and young adult Japanese who prefer coffee because “it’s Western and cool.”

    The hanging question is the future of tea, still the second-widest-drunk beverage in the world thanks to its ingrained presence in the high-population countries of China and India. But as fast food and soft drinks enter those cultures, the influence on younger generations has already had its impact. There is continually growing disinterest towards a long-renowned and honored refreshment whose place and rituals are now largely ignored.

    Contrasted against this sea change are the seriousness of purpose of people who have spent their lives working in the tea industry and consumer tea lovers. Two middle-aged brothers who sell Pashmina scarves in India remonstrate that they could survive without anything on a desert island including water, but not without tea. A Moroccan man describes the ritual and pleasure of searching in the market for the perfect bunch of fresh mint with which to make his tea, and the satisfaction of brewing the perfect pot of tea with it.

    Experiencing the bonds that so many people have to tea is an emotional and cultural ride we’d like to take again. This handsomely-shot, wonderfully-edited 74-minute DVD includes 45 minutes of special features. There’s a companion book with 150 photos that explores tea through the words of tea growers, tasters, entrepreneurs, shopkeepers, scholars and experts from eight countries. Get the DVD and invite friends over for tea. It will be a memorable experience!

    • For more information or to purchase, visit TheMeaningOfTea.com, telephone 1.212.691.8899 or email info@teadragonfilms.com. 

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    RECIPE: Pumpkin Mousse Cheesecake

    We love pumpkin cheesecake: So many recipes, so little time! This recipe is on the lighter side—pumpkin mousse—which makes it a better option after a heavy dinner. Think ahead to Thanksgiving, but try it out for Halloween.

    The recipe was created by Andrea Watman, Creative Director at Zabar’s in New York City. Another twist is the gingersnap cookie crust, which brings even more holiday flavor into the recipe.

    • Try the pumpkin mousse cheesecake recipe.
    • No mousse for you? Here’s a full-strength mocha pumpkin cheesecake (cheesecake with a coffee bean-graham cracker crust and a mocha glaze).
    • Find more cheesecake recipes, including Burnt Caramel Cheesecake Brûlée, Cranberry Cheesecake, Irish Coffee cheesecake, Mango Cheesecake, Mascarpone Cheesecake, Rosemarie Brie Cheesecake and Sour Cream Topping Cheesecake.
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    Pumpkin mousse cheesecake is lighter than other recipes.

     

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    TIP OF THE DAY: Super-Rich Cocoa & Hot Chocolate

    For an extra-rich cup of cocoa or hot chocolate, always use whole milk, and stir a teaspoon or more of unsalted butter into each cup at the end, until it dissolves. This produces a better result than using cream or half-and-half to make the cocoa. The butter transforms average cocoa into a good cup, and good cocoa into a memorable experience. If you’re watching your cholesterol and need to hold the butter and use reduced-fat milk, buy the ultrapasteurized milk (called Skim Plus or a similar name). It’s more expensive, but it tastes like milk that’s two levels higher in fat content.

    The difference between cocoa and hot chocolate: Cocoa is made from cocoa powder. Hot chocolate is made from bits of actual chocolate (it was originally invented in Switzerland by shaving chocolate bars). It’s also called “drinking chocolate.”

     

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