Swanson’s TV Dinners, the big brand in the category, were introduced in 1954, as television set sales were skyrocketing.
Thanks to war-related technological advances, the expansion of television networks, and the drop in prices from mass production, led to the television set replacing the radio as the source for entertainment and news in middle-class homes.
In the early 1950s, television blossomed as a news and entertainment medium. The “TV tray’ collapsible table made it easy for families to eat dinner in the living room, where the television resided in a large wood cabinet.
As the tale is told, Swanson got into the business as a way to use the vast surplus of Thanksgiving turkey. An executive allegedly came up with the name “TV dinner.” The first variety contained traditional Thanksgiving dinner ingredients: sweet potatoes, turkey with cornbread dressing, and peas. It sold for 89 cents and took about 25 minutes to heat in the oven.
Swanson trademarked the term “TV Dinner.” Along with a national advertising campaign, the brand exploded in popularity. TV dinners became a must-have for busy families, bachelors and others who didn’t like to (or couldn’t) cook.
Other manufacturers still made frozen meals, but Swanson’s TV Dinners were king.
In 1960, Swanson added a dessert compartment (a small brownie or cinnamon-apple slices, for example).
THE TV DINNER TODAY
What happened to the TV Dinner?
The adoption of microwave ovens required the replacement of the aluminum trays with plastic trays. Swanson’s microwave-safe plate appeared in 1986.
With more companies entering the microwavable meal business, the category was renamed (“microwave meals”).
Over time, as the product became more than a meal to eat while watching TV, the category became known as frozen meals; and later, adapted for microwave meals. The aluminum trays were ditched for the microwave and microwaveable plastic.
Swanson TV Dinners were discontinued by Pinnacle Foods in 2010 due to declining sales and competition, although the brand was revived by ConAgra after 2018. While no longer in classic TV dinner trays, the brand now produces a variety of frozen meals and other products, including the turkey dinner.
But at least one company, Lazy Dog Dinners, still makes them for the nostalgia crowd. See photo #4, below.
In 1987, a Swanson TV dinner with the original aluminum tray (and plastic food recreating the original) was added to the collection of the Smithsonian Museum.

[4] There are Lazy Dog restaurants in 8 states where you get your share of TV dinners, including for pick-up or delivery (photo © Lazy Dog Restaurants).
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* The first variety was turkey, peas and sweet potatoes with cornbread dressing.
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