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TIP OF THE DAY: 35+ Food & Beverage Pairings

We love pairing flavors to their best advantage. Here are our previous pairing recommendations, with a new one below for potato chip lovers:

  • Beer & Summer Food Pairings
  • Breads & Spreads Pairings
  • Cake & Wine Pairings
  • Cheese & Beer
  • Cheese & Bread Pairings
  • Cheese & Cheese Condiments Pairings
  • Cheese & Chocolate Pairings
  • Cheese & Wine Pairings
  • Chocolate & Scotch Pairings
  • Chocolate & Tea Pairings
  • Chocolate, Wine & Spirits
  • Coffee & Cheese Pairings
  • Gouda Pairings With Food & Beverages
  • Ice Cream & Beer Pairings
  • Ice Cream, Wine & Spirits Pairings
  • Indian Food & Wine Pairings
  • Malbec & Food Pairings
  • Moscato & Food Pairings
  • Oloroso Sherry Pairings
  • Oysters & Wine Pairings
  • Pasta & Sauce Pairings
  • Peanut, Beer & Wine Pairings
  • Pizza & Beer Pairings
  • Popcorn & Wine Pairings
  • Sake & Food Pairings
  • Sausage & Beer Pairings #1
  • Sausage & Beer Pairings #2
  • Sauvignon Blanc & Food Pairings
  • Single Malt Scotch With Food Pairings
  • Sorbet & Wine Pairings For Cocktails
  • Tequila, Cheese & Chocolate Pairings
  • Thanksgiving Food & Wine Pairings
  • Turkey & Water Pairings
  • Teas & Foods Pairings
  • Varietal Honeys Pairing With Foods & Beverages
  • Varietal Honeys Pairing #2
  • Water & Chocolate Pairings
  • Wine & Desserts Pairings

    When you reach for a bag of chips to go with your sandwich, did you ever wonder which flavor of potato chips pairs best with your BLT or your ham sandwich?

    Probably not. But get ready for a consciousness-raising:

    The Herr’s flavor development team created these potato chip pairing guidelines for a variety of popular sandwiches.

    “You’ve got a sandwich, and you’re staring at a rack of chip flavors, but which one do you choose?” said Pete Graziano, Herr’s Research & Development Manager and Corporate Chef. “It’s not always an easy decision.”

    Some pairings, like a ham sandwich and salt and vinegar chips, are all about contrast, while others, like tuna fish and Old Bay chips, are more complementary.

    Despite the pressure of picking the right crunchy snack, there are no wrong choices.

    “In the end, just like wine-and-food pairings, it’s really all about your personal preference,” said Graziano. “But the right combination, with similar tastes and perfectly balanced flavor profiles, can make the difference between a good lunch and a great one.”

    Herr’s makes some 30 varieties of potato chips and kettle-cooked potato chips. Check out the flavors. Party idea: Order a selection of Herr’s chips online for a tasting event.


    CHIP PAIRING: Kettle Cooked Mesquite BBQ
    WHY: The smoky combo of the mesquite barbeque sauce in the chips and bacon go together like, well, two delicious smoky things.

    Beer & Cheese Pairings
    [1] Which cheeses pair best with beer (photo courtesy Cabot Creamery)?

    Chocolate & Scotch Pairings
    [2] How do you pair Scotch with chocolate (photo gy Laszlo Raksorkerti | IST)?

    Oysters & Wine Pairings
    [3] Are there different wine pairings for oysters? Yes indeed (photo courtesy Champagne Bureau).

    Beer & Pizza

    [4] How do you pair beer styles with pizza toppings (photo courtesy Bowery Street).


    Cheesesteak & Chips
    [5] Cheesesteak with jalapeño chips (photo courtesy Herr’s).

    Turkey Sandwich & Chips
    [6] Turkey sandwich with sour cream and onion chips (photo courtesy Herr’s).


    SANDWICH: Bologna & Cheese
    CHIP PAIRING: Kettle Cooked Original
    WHY: Simple, tried-and-true and reliable, Kettle Cooked Original is a classic, no-nonsense chip for a classic, no-nonsense sandwich.

    SANDWICH: Cheesesteak
    CHIP PAIRING: Kettle Cooked Jalapeño
    WHY: The hearty combo of meat and cheese blends seamlessly with bites of the spicy jalapeño-flavored snack.

    CHIP PAIRING: Kettle Cooked Boardwalk Salt & Vinegar
    WHY: Contrast is the name of the game in this battle between a powerful, salty-snack flavor and a lighter, classic sandwich staple.

    Italian Sandwich (Hero, Sub, Etc.)
    CHIP PAIRING: Kettle Cooked Cracked Pepper & Sea Salt
    WHY: In Italy, salt and pepper are often the only addition to meats and cheeses. This chip-and-sandwich combo pays homage to that tradition.

    SANDWICH: Meatball
    CHIP PAIRING: Kettle Cooked Ripple Chips
    WHY: The extreme crunch of the Ripple Chip is the perfect textural contrast to the meat, cheese and sauce of a meatball sub.

    SANDWICH: Roast Beef
    CHIP PAIRING: Kettle Cooked Cheddar Horseradish
    WHY: Roast beef plus cheddar, or roast beef plus horseradish? Both are perfect pairings, but why choose, when there’s a combo flavor of both?

    SANDWICH: Tuna
    CHIP PAIRING: Kettle Cooked Old Bay
    WHY: The aromatic and flavorful punch of Old Bay is the ideal partner for a sandwich packed with flavors of the sea.

    SANDWICH: Turkey
    CHIP PAIRING: Kettle Cooked Sour Cream & Onion
    WHY: One of the most popular sandwiches pairs perfectly with one of the most popular chip flavors.
    The History Of Potato Chips.

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