Campbell’s Soup is one of those iconic brands that goes back so many generations as to be ho hum to today’s youth. So the company got hip and developed the new Campbell’s Go line: microwavable pouches of soup that heat conveniently in the microwave and pour easily into the nearest mug.

Not only is the new line can-free, but it’s spice-laden. The blander red and white cans of soup consumed by generations have given way to the hotter tastes of Millennials, who have been raised with access to curry, salsa and wasabi. This is not your mother’s Campbell’s Soup.

And the branding is “hipster-inspired,” with a different hipster model for each flavor. The target market: soup lovers 18 and up, with a focus on the nation’s 80 million Millennials between the ages of 25 and 35, whom the company describes as “restless spirits with adventurous tastes.”

At $2.99 for a satisfying 14-ounce pouch, Campbell’s Go is a more reasonable alternative than what you get at the deli (we just paid $4.99 for a takeout cup of miso soup at Whole Foods).

Dude! It’s time for soup! Photo courtesy Campbell’s Soup.

Hipsters, wannabees and the rest of us need only go as far as the microwave to enjoy Campbell’s Go. The pouches of soup require no refrigeration and no can opener. You do, however, need scissors to vent the top of the pouch before microwaving.

HOW GOOD ARE THEY?

Good! We would tweak a couple of the recipes as noted. The “bold and unexpected” globally-inspired recipes include:

We really liked these soups and will certainly stock up. But we’ll still be buying one of our favorite comfort foods, Campbell’s Tomato Soup. The one painted by Andy Warhol. In the red and white can.

Campbell’s Go is available at food stores nationwide. Learn more at the website.

One final note: The package suggests microwaving for 2 to 2-1/2 minutes. Our 1000 watt Sharp Carousel microwave delivered super-hot soup in just two minutes. Another half minute made the soup so hot, we were tortured by the tantalizing aroma while waiting for it to cool down.