TOP PICK OF THE WEEK: Organic & Fair Trade Coffee
It’s effortless to save the world by drinking |
With coffee emporia nearly everywhere you look—cafés and shops that sell beans—you’d think that coffee was a hot growth category. Yet the annual growth rate of conventional coffee between 2000 and 2008 was just 1.5%. Organic coffee imports experienced a 29% annual average growth rate during the same period, and Fair Trade® coffee, 35%. Last year, the amount of organic coffee imported into the United States increased 12%, and Fair Trade coffee increased 30%, despite the worst economy in 70 years and the premium prices that both command.
You’d think this would be great news, but just 0.6% of the coffee sold in the major consuming countries is organic certified, and even less is Fair Trade certified. In honor of National Fair Trade Month, we’ve reviewed some of our favorite organic and Fair Trade coffees. Agricultural products can be organic and Fair Trade, organic or Fair Trade (obviously, the vast majority of foods are neither). What do these terms mean? In brief:
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Yet of the $18 billion spent on coffee in the U.S. last year, the tiniest fraction went to organic and Fair Trade coffee. You can make a difference while enjoying an excellent cup of java.
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