The iconic “I’d Like to Buy the World a Coke” commercial debuted in 1971. If you don’t remember that charming commercial—it was a huge hit, with everyone singing the song for a long time after the campaign ended—here it is.
Rather than the holiday polar bears, this year Coke is encouraging consumers to honor their everyday heroes—by giving them a special bottle of Coca-Cola (photo #2).
The 2020 holiday campaign celebrates those who have gone the extra mile to support their communities, families and friends:
Healthcare workers, EMS responders, teachers and people who are often overlooked heroes, like store clerks, delivery folks, restaurant workers, volunteers and others who have strived to bring normalcy to our lives during the COVID-19 pandemic.
The seasonal Coca-Cola Original Taste and Coca-Cola Zero Sugar packaging features more than 40 monikers dedicated to everyday heroes;
They’re available for a limited time in stores across the U.S.
You also can visit CokeStore.com to send a custom-personalized 8-ounce “Share A Coke” glass bottle to your personal heroes.
Custom bottles, which are available year-round, make any occasion special.
Personalize bottles of Coke, Diet Coke or Coke Zero Sugar with a name or phrase, or choose custom designs like team logos.
One option features the Polar Bears, of course.
For a future Coca-Cola celebration, mark your calendar: May 8th is National Have A Coke Day.
*TRIVIA: Who got to sing in the commercial? Professional studio singers. The commercial looks like an outdoor songfest of a wide assortment of “just folks.” But 500 extras from Rome were hired to stand on the hilltop in Manziana, 25 miles northwest of Rome, to lip-sync the lyrics.
Comments are closed.