TOP PICK OF THE WEEK: Aldi For Christmas Entertaining
Recently, we went to our neighborhood specialty food store to buy appetizers for a get together with wine. Sure, the cheeses we picked were $25 a pound; our favorite crackers from La Panzanella and Raincoast Crisps aren’t inexpensive. And we do tend to buy too much. But when the cashier said, “$146.76 please,” we were floored. For this weekend’s entertaining, we took a car service to ALDI (we live in Manhattan, where most people don’t own cars). We paid $70 for a the same amount of food; so even with transportation we came out ahead. (And this group of friends doesn’t care about the difference between Fiscalini Bandage-Wrapped Cheddar and Cabot (our everyday brand). If you’re inviting friends and family, ALDI is the place to save big bucks on quality foods. From cheese and charcuterie to chocolate and desserts to an entire cooked ham, turkey or roast beef dinner: Everything is delicious. ALDI launched in 1961 in Germany, the world’s first first discounter. In 1976 they opened a U.S. store in Iowa, and how have more than 1,500 stores in 34 states, expanding to 2,000 stores by 2018. Worldwide, there are some 10,000 stores in 18 countries. Forbes Magazine calls ALDI “A Growing Menace To America’s Grocery Retailers.” The store is family-owned, and also owns Trader Joe’s. Everyone loves the low, low prices, which Aldi achieves through a no-frills approach to food retailing: The discount food business was founded by the two Albrecht brothers. The name is an acronym for (AL)brecht and (DI)scounter. |
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