NEWS: New Pork Cut & Beef Cut Names
Bone-in loin chops will now be called |
If you’ve ever wondered why a cut of meat called pork butt is actually the shoulder of the pig, the National Pork Board has decided to help you out—sort of—by changing the name. The cut will be renamed Boston roast. Why not simply call it pork shoulder? The answer, dear reader, is marketing. Which sounds better in the meat case and on a restaurant menu: Boston roast or pork shoulder? And while there’s nothing wrong with the familiar bone-in loin chops, doesn’t porterhouse sound better? If it sounds better you can sell more, and at higher prices, too. The renamed Chilean sea bass was originally called the Patagonaian toothfish and orange roughy was the slimehead. How appetizing are those? The National Pork Board, the industry trade organization, has announced a new set of names for some favorite cuts of pork. The new names are phasing in at retailers nationwide and should be in full force this summer. |
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The new names were chosen to reflect the names of cuts of meat that shoppers are already familiar with, in the beef case and on restaurant menus—and have built-in appeal (as with porterhouse and rib-eye pork cuts). Home cooks will hopefully have an easier time selecting and preparing pork. The new pork names to look for: But don’t worry about mass confusion in the meat case: Package labels will feature the old and new names. The new system, which standardizes common red meat cuts, was advocated by the National Pork Board and the National Cattlemen’s Beef Association, and approved by the U.S. Department of Agriculture. The two associationa collaborated to conduct in-depth research over an 18-month period, to develop solutions to help today’s shopper find specific cuts of fresh meat easily. |
Called the Uniform Retail Meat Identification Standards (URMIS), it aims to simplify meat cuts by adopting descriptions of cuts people are already familiar on restaurant menus, which come up with better names to sell the products.
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FIND THE DIFFERENT CUTS OF BEEF IN OUR BEEF GLOSSARY. |