TRENDS: Store Brands

Do you buy store brands? We do. Market research firm The Nielsen Company has released new information regarding store-brand (private-label) buyers. While some people think that it is lower-income people with limited funds who buy store brands, it is actually middle-income families ($30,000 to $70,000) who are the primary store-brand shoppers. Store brands also have…
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TIP OF THE DAY: Salt Alert ~ Read The Labels

This is not your friend. Photo by Ramon Gonzalez | SXC. Salt (sodium chloride) helps prevent food spoilage by drawing out moisture, where bacteria grow and kills existing bacteria that might cause spoiling. Salt also helps to disguise metallic or chemical aftertastes and provides a recognizable flavor when other ingredients fail to (the next time…
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GADGET: Cakewich, A “Sandwich” Cake Mold

Boys and girls: This is not a giant peanut butter sandwich. It’s a cake! Could the Cakewich be the best thing since sliced bread? Use the silicone Cakewich sandwich cake mold to bake a cake in the shape of a double slice of bread. Slice the “bread” into layers and make your favorite Cakewich using…
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