TRENDS: Store Brands
| Do you buy store brands? We do.
Market research firm The Nielsen Company has released new information regarding store-brand (private-label) buyers. While some people think that it is lower-income people with limited funds who buy store brands, it is actually middle-income families ($30,000 to $70,000) who are the primary store-brand shoppers. Store brands also have a loyal and growing following among two-person households looking for value—a more affluent and educated shopper who realizes that there’s no appreciable difference between the branded product and the typical store brand. Some of the study highlights show that: • Store brands have won favor among younger households. • The fastest-growing segment for store brands are families making $100,000-plus.
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America’s Choice is the store brand of A&P. |
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| • Younger female heads of household have a propensity to buy store brands—no doubt to the chagrin of branded goods manufacturers, whose conventional wisdom is to target young buyers with advertising to secure their brand loyalty “for life.”
Those quarters and half dollars saved on store brands add up. Even if you’re not pinching pennies, they can offset extra treats—like that latte tab. A $4.00 specialty coffee x five days a week x 50 work weeks a year = $1,000 a year in coffee expenses! So, see how much of that total you can save on store brands. Make a game of it with your friends…and then go out for a latte. And have fun with this coffee savings calculator. |
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