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PRODUCT: More Gluten-Free Whole Grain Chex

Look at two of the hottest food trends—whole grain and gluten-free. Every one of us needs more whole grain in our diet, and one out of 133 people have celiac disease, an autoimmune disorder that requires a gluten-free diet. (Still more have simple wheat allergies.)

Corn and rice, among other grains, are naturally gluten free. Chex cereals is the first mainstream, gluten-free cereal line, with Rice Chex, Corn Chex and new gluten-free Honey Nut Chex, Chocolate Chex and Cinnamon Chex.

We recently sat down with a box of “Simply Nutritious Honey Nut Chex With A Touch Of Honey.” WIth 8g or more of whole grain per serving, it is a healthier sweet treat than almost any other processed sweet treat (doughnut, breakfast pastry, raisin bagel), and nicely crunchy, eaten on the go from a plastic snack-size bag. We enjoy it.

But as we spend out days scrutinizing words and labels, we have two questions:

honey-nut-chex_230

The new version of Honey Nut Chex is gluten-free and made of corn.

  • “Honey Nut Chex With A Touch Of Honey?” (Italics ours.) Let’s send that one to the Department of Redundancy Department.
  • Honey Nut?Where are the nuts? (Competitors, note: This could become the next “Where’s the beef?”) There are no nuts in this cereal. So we looked at the package ingredients. Last on the list: natural almond flavor. You can’t taste any almond flavor.

This recalled our favorite Abraham Lincoln quote: “You can fool all of the people some of the time, and some of the people all of the time, but you cannot fool all of the people all of the time.” We don’t know if there were ever nuts in Honey Nut Chex, but has anyone else noticed they’re missing?

 




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