|Is the holiday rush getting to you? Unwind with a relaxation drink.
For the past two years, relaxation drinks—lightly carbonated soft drinks with relaxation agents such as the amino acid L-theanine, melatonin, and valerian root—are the new growth area in the beverage category. Low in sugar and caffeine-free, the “family-friendly” drinks are calming, while increasing focus and concentration.
In other words, they’re meant to soothe the mind and body.
ViB, short for “Vacation in a Bottle,” is a favorite of Jessica Simpson and has a number of major athletes as investors. The category originator, ViB, was developed by two Dallas entrepreneurs who observed a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the calming ingredient in green tea.
Chill with Unwind relaxation beverage. Photo
|While we’re not keen on the name, you could try drank, a brand spelled with a lower-case “d” that doesn’t say anything about “relaxation” (maybe the development team was so relaxed, its powers of naming were diminished).
RelaxZen has gone one further. In addition to its main formula, the company has created RelaxZen DAY FLIGHT and RelaxZen NIGHT FLIGHT for sale at airports, to calm nervous fliers.
We’ve just tried Unwind Ultimate Relaxation, with the catchy slogan, “Tired Of Being Wired?” It did take the edge off.
With only 40 calories for a 12-ounce can (10 grams of sugar), it contains the calming properties of melatonin, rose hips, passion flower and valerian root, with added nurturing from vitamins B6, B12 and C. It’s all natural and OU kosher, in Citrus Orange, Goji Grape and Pom Berry.
Relaxation drinks also come in handy when you’re overly-wired from coffee or energy drinks. They can be found at convenience stores, grocery stores, pharmacies, groceries and other retails.
Headquartered in Memphis, Unwind Beverage is sold in select stores in Virginia, Maryland, Washington, D.C., Delaware, Eastern Pennsylvania, Southern New Jersey, Michigan, Ohio and the New England Region, including Albany, Boston and Hartford. It is available online by the case ($54.95) at FrontierBeverage.com.
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