THE NIBBLE BLOG: Products, Recipes & Trends In Specialty Foods


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FREEBIE & NEW PRODUCT: Starbucks Instant Coffee, VIA Ready Brew

Starbucks Instant Coffee Starbucks introduces VIA Ready Brew. It’s “our amazing new way to make a truly great cup of coffee, just by adding water,” says the company promotional material. “This isn’t like instant coffee you’ve ever tasted before. This is rich, flavorful, aromatic Starbucks coffee—in an instant.”

Made with the highest-quality, ethically-sourced Arabica beans, Starbucks claims to have “found a way to microgrind them in a way that preserves all their essential oils and flavor–trust us, you won’t find anything like VIA Ready Brew anywhere else.” “We have been working on this project for more than 20 years,” Starbucks said, “and have a patent pending on the technology that delivers Starbucks coffee in an instant form.”

You don’t have to trust them on this point: You can send for a free sample and try it for yourself: http://www.starbucksstore.com/products/via/freesample.asp. The instant coffee is available in Columbian and Italian Roast. VIA will be sold online and in Starbucks stores in packs of three for $2.95 or packs of 12 for $9.95—a cup of instant Starbucks for under $1.00.

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FREEBIE: Jelly Belly Jelly Beans

Love Jelly Belly jelly beans? From today through Sunday, February 22, you can buy the “irregulars,” called Belly Flops, regularly half the price, at an even deeper discount: buy 3 bags of Belly Flops and receive 2 bags free of charge.*

Just place a minimum of 5 bags of Belly Flops in your shopping cart at JellyBelly.com and you will automatically receive an $18 discount (the cost of two bags). You can also buy a 12-count case of Belly Flops for only $50 (regular price $97.20). There’s free shipping for any order over $50**.

Belly on, dudes!

*Discount only applies to the first five Belly Flops 2 lb. bags and/or the first 12-count Belly Flops case in your shopping cart. All additional bags or cases will be charged at full price. Offers may be used together–five Belly Flops 2 lb. bags and one Belly Flops case in one order will activate both discounts simultaneously. Offer good until February 22, 2009 at 11:59pm PT, or while supplies last. No rain checks.

**Merchandise total must equal or exceed $50 for free shipping to apply. Shipping cost is added before discount is applied–ordering six or more Belly Flops 2 lb. bags during the discount period will activate the free shipping option as well as the $18 discount. Applies to UPS Standard Shipping (excludes heat-sensitive items and other items requiring expedited shipping). Offer is valid only on JellyBelly.com, and may not be valid with any other offer. Orders shipping to multiple addresses must amount to at least $50 per address to qualify for free shipping. There are no returns, refunds or exchanges on outlet product. Other restrictions may apply.

Belly Flop Sale

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NEWS: Amano Chocolate Wins 5 Awards From London Academy Of Chocolate

Amano Cacao Nibs

Madagascar bar and cacao nibs.

America has a new president, but also a new king…of chocolate. In mid-2006, we heard the buzz through the chocolate grapevine that some great chocolate was being produced by a physicist in Orem, Utah. We called to get some and were told by founder and chocolatier Art Pollard that he would let us know when the bars were ready for release. We were thrilled with them, and named Amano Artisan Chocolate, a Top Pick Of The Week. In the summer of 2007, at the Fancy Food Show, we watched at Amano’s booth as a stream of well-known chocolatiers stopped by to taste the goods of the new guy in town.

The small chocolatier, using traditional and antique equipment and incorporating both modern and ancient chocolate-making techniques, has received steady recognition. In addition to winning 2007 Outstanding New Product at the Fancy Food Show, some other awards include:

– 2007: L.A. International Chocolate Salon, Best Dark Chocolate and Best in Salon
– 2007: San Francisco International Chocolate Salon, Gold Medal for Best Dark Chocolate, Best Dark Chocolate Bar and Most Gifted Chocolatier
– 2008: Seattle Luxury Chocolate Salon, Best Dark Chocolate
– 2008: London Academy of Chocolate, Bronze Medal, “Bean To Bar” Category

This year, Amano Artisan Chocolate has made a clean sweep at the prestigious Academy of Chocolate Awards in London, held last week. In this “Olympics” of the chocolate world, each Amano chocolate bar submitted received an award:

– GOLD: Madagascar 70%
– SILVER: Ocumare 70% (Venezuela)
– SILVER: Montanya 70% (Venezuela)
– BRONZE: Jembrana 70% (Indonesia)
– BRONZE: Ocumare Milk (Venezuela)

With the Gold win for the Madagascar bar, Amano has claimed the highest award ever given to an American company for bean-to-bar dark chocolate (i.e., a company that buys and roasts its own beans and makes its own chocolate, as opposed to chocolatiers that purchase couverture chocolate from other manufacturers to make their bars and confections). Amano competed against more than 60 premium chocolatiers from around the world; more than 440 entries were judged in 14 categories. An esteemed panel of judges consisted of Academy members, Michelin-starred chefs, food writers and international chocolate professionals.

Past Academy Of Chocolate awards have been dominated by such esteemed industry names as Amedei (Italy), Valrhona (France), Michel Cluizel (France), and Domori (Italy)—all NIBBLE favorites. (Continue paragraph here). This is the first time that an American company has been honored in such a resounding way by the Academy. In fact, this is the first time the Academy has awarded Gold and Silver awards to an American chocolate company for dark chocolate. That each chocolate bar in Amano’s entire line (the company produces only bars) was given an award is an almost unheard of accomplishment. Last year, Amano was the first American chocolate company to receive an award for making dark chocolate—a Bronze for the Madagascar, which this year took the Gold. It’s in the DNA of dedicated artisans to strive to improve quality with each batch that they make. It’s especially rewarding when the industry’s tastemakers take notice. And it’s rewarding to all chocolatiers in the United States that a small American start-up is given the same accolades as longtime pillars of European artisan chocolate.

More Amano News

Amano has just debuted five new cacao nib varieties: Madagascar, Ocumare, Jembrana, Barlovento (Venezuela) and Accra (Ghana). Unlike other chocolate makers, who package their nibs abroad, Pollard and his team roast the beans and package the nibs on-site. They taste wonderfully fresh. If you are a chocolate geek, as we are, you’ll want to get them all ($9.95 to $11.95 per 6-ounce bag) and have a nib tasting. Not surprisingly, the nibs taste as different as the chocolate made from them, and it’s a rare experience to taste and compare the nibs and the bars made from them. Nibs can be tossed into salads, savory and sweet sauces, baked into cookies, cakes and brownies, and eaten as high-antioxidant “health food.”

All products can be purchased at AmanoChocolate.com. The company is still waiting for the packaging for the Montanya and Ocumare Milk bars, so you’ll find them in the online shop under “Previews.”

15% Off Orders of $100 +

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Mardi Gras Foods

Mardi Gras, or Carnival, celebrated February 20-24 this year, is Brazil’s largest annual celebration. The four-day party was brought to South America from Europe, and the Brazilians made it their own. The Mardi Gras celebration marks the beginning of the 40 day Lent season, starting on Saturday and ending on Fat Tuesday, or Mardi gras in French.

Every year, Brazilian Mardi Gras attracts millions of tourists as well as local celebrants. Each Brazilian city has its own Carnival traditions, including elaborate parades, masquerade balls and other social gatherings, and, of course, feasts. Carnival is believed to have originated from the Italian words carne vale, meaning farewell to meat. The feasts offer meat, and plenty of it.

If there’s a Brazilian-style churrascaria restaurant in your town, there’s no better place to order up a Caipirinha or two and celebrate Carnival. Texas de Brazil, one of the country’s premiere Churrascarias (there are 14 domestic locations—find one near you), offers these suggestions if you’d like to prepare an authentic Brazilian menu to celebrate Carnival at home:

The caipirinha is Brazil’s national cocktail, made
with cachaça, lime and sugar.

Caipirinha Cocktail. Brazil’s signature cocktail, the Caipirinha is made with cachaça, an intensely sweet Brazilian spirit. Learn more about cachaça and get Caipirinha recipes.

Brazilian Feijoada. Carnival’s signature dish is also the national dish of Brazil, and the perfect comfort food on winter night. Feijoada is a stew made of several types of meat cooked with beans and traditionally served with a side of white rice, salad and peeled oranges. It’s the cassoulet of Brazil.

Churrasco de Fraldinha. In Brazil, churrasco is the term for barbecue and fraldinha is flank steak. The Churrasco de Fraldinha is a meal for meat lovers only; Brazilians use the best meat and cooking techniques so no sauce is needed, but you could make the Brazillian vinaigrette. If you have a grill, invite the gang over for a Churrasco de Fraldinha and Caipirinhas. It will be a memorable occasion!

Brazilian Vinaigrette. Similar to Pico de Gallo or salsa, a Brazilian vinaigrette can be made as spicy or mild as needed and is traditionally served over meats.

Papaya Cream. An easy-to-make dessert that will have you thinking it is summertime. Papaya Cream is a chilled dessert of fresh papaya and cream, a popular and traditional Brazilian treat.

Make your reservations—or start party planning—today.

The orginal sugar free, o calorie, 0 sugar cocktail mix

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TRENDS: Change In Presidential Dining Habits

Mr. McGregor’s Microgreens, a NIBBLE Top Pick.

Bill Clinton liked to go out for McDonald’s. W preferred a barbecue on his Crawford ranch. While a waist watcher, Barack Obama enjoys fine cuisine, frequently patronizing Chicago’s Frontera Grill and Spiaggia. He’s keeping White House chef Cristeta Comerford, who knows how to deal with those massive state dinners, while bringing in his own health-focused personal chef.

Knowing his own mind, the prez turned down advice from three food titans, Chez Panisse founder Alice Waters, Gourmet magazine editor Ruth Reichl and Union Square Hospitality Group head Danny Meyer. The trio wrote a joint letter urging that Obama make the White House a showcase for local, organic and seasonal food. They wanted him to replace the unknown Comerford with a higher-profile chef whose cooking agenda was more in tune with theirs.

Longtime White House chef Walter Scheib, whose departure in 2005 elevated Comerford to top toque, points out that the White House does buy local and seasonal food from area farmers and co-ops…and that Laura Bush was a stickler for organic food. Who knew?

To help out with their personal meals, the Obamas are bringing in Sam Kass, who had been their private chef in Chicago. In addition to knowing what they like, he has a particular interest in healthy food and local food. Out with the Krispy Kremes, in with crudités! Read the full article in Restaurant Hospitality magazine.

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