PRODUCT: WTRMLN WTR
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Back in 2006, we reviewed a wonderful product called Sundia Watermelon Juice. It was celestial, tasting like fresh-squeezed watermelon.
Alas, the company discontinued the product, and it took until 2014 for another commercial brand to come our way. World Waters debuted its WTRMLN WTR (someone’s idea—not ours—of a clever way to spell “Watermelon Water”). The product was named “Best Juice” at the recent BevNET Best of 2014 Awards. WTRMLN WTR is an all natural cold-pressed watermelon water that is more than refreshing: It’s packed with electrolytes (the same amount as coconut water and six times the electrolytes of sports drinks) and L-citrulline, a powerful amino acid that aids in workout performance and muscle recovery. Vitamin C and lycopene contribute antioxidant and anti-inflammatory health benefits. There’s no added sugar. The product is certified kosher by OU. WTRMLN WTR is a pleasant departure from the never-ending stream of coconut waters we are pitched. The line debuted New York, New Jersey, Connecticut and Los Angeles, expanding to San Francisco and other areas this year. |
 Drink your watermelon. Photo courtesy World Waters. |
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A 12-ounce bottle is $4.99 at Whole Foods Markets and other fine retailers. You can buy it online at WtrmlnWtr.com, 12 bottles for $72. So is it as heavenly as Sundia’s version? Not to us: It tastes more “green,” which may or may not be due to the varying sweetness levels of watermelon, or the fact that watermelon rind is pressed along with the flesh. But it’s still grab-and-go watermelon juice. If your only other option is to juice your own, WTRMLN WTR is a great choice. Discover more at WTRMLNWTR.com. |
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