PRODUCT: Tribe Everything Hummus
If you like an everything bagel, it now has a worthy companion: an “everything” combination of seasonings atop a container of hummus. “Everything” is the first flavor in the new line of Tribe Hummus Limited Batch Editions.
Tribe Everything includes roasted sesame seeds, minced garlic and onion, poppy seeds and some teeny red bits that may be bell pepper. The company tested dozens of different seed combinations and roasting types, seeking the perfect mix of smooth and crunchy textures. The result delivers a big pop of flavor; we could only wish for twice as much topping. So after we had polished off all the topping, we sprinkled more of the same spices from our cabinet on the remaining hummus. It’s a trick we’ll use again and again on plain hummus. Tribe’s Everything Hummus will be on shelves through August, followed by the next to-be-named Limited Batch flavor. |
The first of Tribe‘s Limited Batch Hummus has “everything.” Photo by Elvira Kalviste | THE NIBBLE. |
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Hummus Is Hot Have you noticed the explosion of hummus at the grocer’s? With a steady stream of new consumers coming into the fold and current consumers buying more, hummus is no longer an exotic product. While national household penetration remains relatively low at around 20%, it is high among those seeking healthier ingredients and snacks. You can use hummus as a dip, a spread, a condiment or a side. With the broad selection of flavored hummus available, it never gets boring. And it couldn’t be easier to take the top off of the container and set it in front of family and guests.
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