[1] Cranberry White Chocolate Halfsies With Orange Zest (all photos © Halfsies).

[2] Nutella Halfsies.

[3] Reese’s Pieces Halfsies.

[4] M&M Halfsies Cookies.

[5] For the chocoholics, Double Chocolate Chip.

Halfsies Cookies are a must-try member of the artisan food scene in New York State’s Hudson Valley.

They give a nod to the best homemade cookies of our youth while integrating the jumbo-tall yumminess of cookis like Levain, with an added sprinkle of fun.

The Halfsies Cookie Company, founded by Dave and Heather Maffei, has mastered the integration of culinary nostalgia with its own unique style in the world of small-batch gourmet cookies.

We find them to be irresistible, and they’re our Top Pick Of The Week.
 
 
WHAT MAKES HALFSIES UNIQUE?

 
Who could ask for anything more? Not us!

There’s lots more to relate, including cookie flavors below. But first:

> The history of cookies.

> The 10 basic types of cookies.

> Cookie favorites: a photo glossary of hundreds of cookie varieties.

> The year’s 44 cookie holidays.
 
 
ORIGIN STORY: THE COOKIES DIDN’T START OUT AS “HALFSIES”

There was no deliberate business decision to sell cookies halves, rather, the name came from a family moment.

To begin at the beginning, in 2018, Dave Maffei traded store credit from returned Gucci loafers for a KitchenAid mixer, embarking on a ten-month journey to perfect the ultimate cookie recipe.

His goal was ambitious yet simple: create cookies that were crispy on the outside while maintaining a soft, chewy interior.

The “Halfsies” name itself emerged from a moment of maternal practicality. When Dave first brought his cookies (then full-sized) to Heather’s parents’ house one Easter, her mother thought they were “way too big” and cut them all in half before serving them on a fancy tray.

Dave was initially mortified by this, but everyone loved the cookies. What could have been a deflating critique instead became the perfect branding opportunity, and the name stuck.

Thanks, Mom, for saving us [i.e., Dave and Heather] time in pondering how to differentiate the cookies from other artisan offerings.

For consumers, the benefit over other artisan cookies include:

 
Their half-cookie format seems to be unique in the artisanal cookie space. Which is not to say that the “half” concept hasn’t existed for a while, exemplified by:

 
 

[6] Halfsies cookies as they were first conceived by a mother-in-law: large cookies cut in half.
 
 
AND NOW, THE FLAVORS

From the creative mind of Maffei have come more than 350 flavors, with a dozen or so available in any particular week.

Recent months’ flavors are shown in the chart. Before you devour them, note that:

 
Are you next?

CHECK OUT WHAT’S HAPPENING ON OUR HOME PAGE, THENIBBLE.COM.