A Non-Alcoholic Negroni With Lyre’s For National Negroni Week
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The 2002 National Negroni Week runs from September 12th-18th, with celebrants meeting at their favorite watering holes to toast. Negroni Week was established in 2013 by Imbibe Magazine and Campari, as a celebration of one of the world’s great cocktails. It also raises money for charity. In 2013, the Negroni was the World’s #2 cocktail. This year, it’s moved up to #1 according to Drinks International, followed by the Old Fashioned, Dry Martini, and Margarita. Call up your fellow revelers and get together this week for a Negroni or two. But what if you’re not drinking alcohol? Head to the next section. > Here’s the original recipe (gin, Campari, sweet vermouth) and the history of the Negroni. > Negroni food pairings. According to NielsenIQ, U.S. retail sales of non-alcoholic spirits grew 116% to $4.5 million this year. That’s quite a trend line! Head to Lyres.com to discover an exciting world of elegant, sophisticated non-alcoholic spirits. You can make a zero-alcohol Negroni (photo #1) or any of your favorite cocktails. Many years in the making, Lyre’s exquisite range of lovingly crafted zero-alcohol drink options was created to give people the freedom to enjoy spirits and cocktails with no alcohol. The spirits and liqueurs* have classic bouquets and flavors and a rich mouthfeel, with length on the palate—just like conventional spirits. There is an extensive range of non-alcoholic options. Note that the products can’t be called tequila, rum, etc. so have been cleverly renamed. The line has won numerous awards in international spirits competitions, often competing in categories with conventional spirits. In addition to more non-alcoholic spirits than you could hope for, there’s a special Negroni Set (photo #2) consisting of three varieties to mix together: “Lyre’s is incredibly challenging to craft,” states the brand, from the expert deconstruction of the elements that create the classic flavors, to the meticulous sourcing of every all-natural, unique essence, extract, and distillate from around the globe. It’s a proprietary process, of course. The result is a premium (yet affordable) product that is gratefully enjoyed by non-drinkers. Lyre’s was founded by two Australians living in the U.K. The headquarters are in London, with offices around the world. Lyre’s is made in Leicestershire, United Kingdom, Melbourne, Australia, and Montreal, Canada. When we first heard the name, we envisioned the stringed musical instrument created in ancient Greece. It seemed fitting to have something classic and musical to describe the brand. The brand name, however, has a different, if equally charming, provenance. It was inspired by the Australian Lyrebird, the world’s greatest mimic. It can mimic all kinds of sounds: other birdsong, even the ring of a mobile phone. You can see the bird here. The Lyre’s team has worked hard to make its non-alcoholic spirits mimic classic spirits. They have done a great job! |
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________________ *In the umbrella category of alcoholic drinks, spirits and liquor are the same thing: the hardest alcohol product (often 40% A.B.V. and above) made by distillation. It can be flavored (e.g. spiced rum) but is always unsweetened. Liqueur, on the other hand, is a sweetened alcoholic product made from liquor. It is typically flavored (think amaretto [almond], crème de cacao [chocolate], triple sec [orange]), and is generally lower proof (e.g. 30% A.B.V.). Here’s the difference between a liqueur and a cordial.
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