It’s Negroni Week, an opportunity to try a classic cocktail, created in 1919.
Negroni Week is a worldwide holiday, launched in 2013 by Imbibe Magazine and Campari, an Italian apéritif wine. It was begun not only to celebrate one of the world’s great cocktails, but as an effort to raise money for charitable causes around the world. Visit NegroniWeek.com to see how you can participate.
As the story goes, the cocktail was invented at the Bar Cassoni (now the Caffè Cavalli) in Florence, Italy by bartender Fosco Scarselli. He created it for a regular patron, Count Camillo Negroni, who had asked for an Americano* cocktail strengthened with a dash of gin instead of the usual soda water.
Scarselli mixed the drink, used an orange slice garnish instead of the lemon garnish of the Americano, and presented his client with the first “Negroni.”
The cocktail took off, and the Negroni family quickly founded Negroni Antica Distilleria in Treviso, producing Antico Negroni, a ready-made version of the drink.
But the Negroni was unknown in the U.S. until 1947 when Orson Welles, working in Rome, wrote about it. This sent Americans to bars demanding Negronis.
The Negroni is made in 1:1:1 proportions of gin, Campari and sweet vermouth. There are many variations of the cocktail today. Check out these in L.A. Magazine.
Ingredients Per Drink
1. COMBINE ingredients in a shaker with ice.
2. STRAIN into chilled coupe or serve over ice in a chilled rocks glass.
3. GARNISH and serve.
FIND MORE OF OUR FAVORITE COCKTAIL RECIPES.
Use the Gourmet Foods pull-down menu at the right, and also check out the Cocktails section on the main site of TheNibble.com.
Comments are closed.