De Negoce Wine - Great Value Negociant Wines & Wine Futures - The Nibble Webzine Of Food Adventures De Negoce Wine - Great Value Negociant Wines & Wine Futures
THE NIBBLE BLOG: Products, Recipes & Trends In Specialty Foods

Also visit our main website,

De Negoce Wine – Great Value Negociant Wines & Wine Futures

[1] Lovers of California and Washington wines can find great values from de Négoce (photo © Kym Ellis | Unsplash).

[2] De Négoce’s value proposition (photo © de Négoce).

[3] There are excellent values in red, white and rosé wines (photo © Ray’s Boathouse) .

[4] 2018 Napa Valley Mountain Meritage, a $98 value* for $29, 56% off (photos # 4, 5, and #6 © de Négoce).

[5] 2019 Russian River Valley Chardonnay, $50 value* for $19, 70% off.

[6] 2020 Russian River Rose of Pinot Noir, $30 value* for $14 (53% off).


Cameron Hughes has been working in the wine industry for more than 20 years. In his newest venture, de Négoce, négociant Hughes buckles down on his goal of offering high-quality wine at deeply reduced prices. (There’s more about that below). But first: What’s a négociant?

Négociant means trader in French. A wine négociant is a wine trader, better known as a wine merchant. There are two types of négociants:

  • Standard Wine Négociants buy grapes or finished wine in bulk from the vintners, then make and/or bottle and sell it wholesale. The benefit for small grape growers and vintners is that they can focus on the growing, harvesting, crushing, pressing, fermentation, and bottling of the wines, and have some financial security. The négociant takes over packaging [branding], marketing, and selling the wines.
  • Négociant-Éleveurs—éleveur means breeder in French—are both wine merchants and developers. Developer means that the négociants acquire grapes or unfermented wine juice and make their own wines from scratch.
    If you’re a fan of French wines, some of the best-known Burgundy producers are négociants: Maison Louis Jadot, Maison Joseph Drouhin, and Bouchard Père & Fils, for example.

    These brands own their own vineyards, but also buy grapes from neighboring growers to increase their output.

    While the title of négociant is most closely associated with France, there are négociants all over the world, from California to South Africa.

    A good négociant is able to sell higher-quality wines at lower prices than a vineyard or winemaker can sell directly.

    They work with smaller, family-owned vineyards that don’t have the resources to bottle and sell their wines at a reasonable price.

    Négociants have economies of scale.

    Cameron Hughes founded de Négoce in 2020, offering wine lovers a unique opportunity for buying luxury wine at affordable prices.

    De Négoce became the #1 direct-to-consumer wine brand in the country in just one year of business.

    De Négoce was named 2021 Wine Company of the Year in the 18th Annual Critics Challenge International Wine & Spirits Competition. The company also received an unprecedented 53 medals, 35 of which were platinum and gold with 90 to 94-point scores for wines priced from $12 to $29.

    The brand’s focus is sourcing excess exceptional wines from iconic and boutique wineries, and selling them directly to consumers at prices of 60% to 80% off.

    How can the prices be so low? As a négociant, de Négoce cuts out the middlemen.

    Most of the wines are from California: Alexander Valley, Napa Valley, Santa Cruz Mountains, Sonoma Mountain and others. There are also wines from Washington’s Columbia Valley and Oregon’s Willamette Valley. Just a few examples of the wines and values*:

  • Alexander Valley Cabernet Sauvignon $60 value for $20, 67% off
  • Dry Creek Zinfandel, 2018, $36 value for $16, 56% off
  • Lake Valley 2020 Sauvignon Blanc, $29 value for $12, 59% off
  • Napa Valley Cabernet Sauvignon 2018, $80 for $35, 56% off
  • Napa Valley Petite Sirah, 2019, $70 value for $22, 69% off
  • Napa Valley Mountain Meritgage 2019 $98 value for $29, 70% off
  • Napa Valley Reserve Meritage 2018, $75 value for $19, 75% off
  • Napa Valley Cabernet Franc, $85 value for $35, 59% off
  • Russian River Valley Chardonnay, 2019, $30 value for $15, 50% off
  • Russian River Valley Pinot Noir, 2019, $60 value for $25, 58% off
  • Russian River Valley Rosé Of Pinot Noir, 2020, $30 value for $14, 53% off
  • 2018 St. Helena Merlot, $7 value for $25, 67% off*
  • Walla Walla Viognier, $24 value for $12, 50% off
  • Willamette Valley Chardonnay, 2019, $45 value for $16, 64% off
    Wine Futures

    In addition to purchasing bottles of wine, de Négoce also sells “wine futures,” where you can save 60% or more by buying wine before it’s bottled.

    This practice, known as en primeur (wine futures in English), is well established across many wine regions in France: Bordeaux, Burgundy, Piedmont, and the Rhône Valley, as well as Port in Portugal.

    You pre-purchase bottles at very deep discounts before the wine is ready to be bottled prices. You rely on the reputation of the winery or the négociant to sell you a quality wine for 70-90% off retail.

    Here’s more about de Négoce wine futures.

    Here’s a beginner’s guide to wine futures.

    The wines are offered by email, and can sell out in an hour. Head to the website to sign up.

    Check out the Bottle Shop: wines in bottles currently for sale.

    *Discount reflects percent off comparably priced products.






    Please follow and like us:
    Pin Share

    Comments are closed.

    The Nibble Webzine Of Food Adventures
    Follow by Email

    © Copyright 2005-2023 Lifestyle Direct, Inc. All rights reserved. All images are copyrighted to their respective owners.