Every so often we come across a niche product that’s really interesting.
But, we think, how many of these can they sell?
In the case of the Cuzen Matcha Maker, it depends on how many matcha tea lovers have $369 and space on the kitchen counter.
The matcha-drinking world is all abuzz over this dedicated matcha maker, which was a hit at the Consumer Electronics Show (CES) earlier this year and showered with awards‡.
It takes all effort from whisking up a cup of matcha tea, the bright-green Japanese signature tea noted for its super-nutrient-packed green tea.
Here’s more about matcha tea.
While all tea* comes from the Camellia sinensis plant, matcha is grown differently† from other teas has a unique nutrient profile.
Matcha is rich in catechins, antioxidant compounds that are found in tea. (The caffeine is similar to coffee.)
Antioxidants help stabilize harmful free radicals—compounds that can damage cells and cause chronic disease.
In addition to antioxidants, some studies have found that the antioxidants in matcha boost brain function, may help protect the liver, may help prevent cancer, may promote heart health, lower blood pressure, lower cholesterol, and actually helps with weight loss. Here are the details.
Matcha, which is a ground powder, has more catechins and antioxidants than steeping a cup of green tea from leaves.
By one estimate, the number of certain catechins in matcha is up to 137 times greater than in other types of green tea [source].
That’s why some people focused on health and nutrition drink lots of matcha. And any green tea lover will appreciate its unique flavor and frothiness.
Here’s a chart that compares the nutritional profile of matcha versus brewed green tea leaves.
For thousands of years, matcha has powder, ground from a particular type of tea leaf from Japan. Crafting it involves precise measurements, sifting and rapid flicks of a bamboo whisk to create the right froth.
Matcha is sweeter and creamier than regular green tea—and sometimes a bit grassy. More people would make matcha at home if it didn’t involve whisking the fine green powder into a froth.
Cuzen Matcha does it all, with a clever magnetic whisk that does all the labor (hand-whisking can be tiring for some of us).
Just add pre-measured packets of organic tea leaves into the machine, where they’ll be ground and whisked into your cup of hot water in 90 seconds. (A bonus is the aroma from the freshly ground leaves.)
The only cleanup is a quick rinse the cup and the whisk.
With a Cruzen Matcha machine, you can:
The downside is that this is a new product. If the company doesn’t get enough customers, it is likely to disband. The machine will still work, but you can’t get the un-ground matcha leaves.
After a quick web search, we found one option, Japanese Gen-Mai Cha from Upton Tea. Gen-mai cha is mixed with toasted brown rice. It’s delicious, but a different experience.
*This refers to conventional black, green and white teas. Herbal teas, which are brewed from many different plants, are not included in this analogy, although each has its own nutrient profile and health benefit(s).
†The tea plants are covered to avoid direct sunlight, for 20–30 days before harvest. This increases chlorophyll production and boosts the amino acid content. The leaves are harvested, the stems and veins are removed and the leaves are then ground into the fine powder known as matcha.
‡In 2020 the Cuzen Machine was named to TIME magazine’s list of the 100 Best Inventions of 2020, won the Future of Foods Award at San Francisco Design Week Awards 2020, was a CES 2020 Innovation Awards Honoree, and was longlisted for the 2020 Dezeen Awards.
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