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PRODUCT OF THE WEEK: Wonderful Seedless Lemons


[1] Seedless lemons from The Wonderful Company are a boon to bakers, cooks, and everyone who likes a squeeze of lemon on food and in drinks (both photos © Wonderful Citrus).


[2] Look for this label in your grocery store.


[3] Why squeeze pits along with the lemon juice (photo © The Fillmore | NYC [since closed])?


[4] Who wants to sip around the pits (photo © Raw Pixel | Pexels).

 

We love lemon: not just lemon-flavored foods and drinks, but the slices, wedges, or halves served with foods and drinks.

When baking and cooking, 79% of responders to a survey* say they use lemons as an ingredient, and 73% use lemons for making drinks.

There’s nothing like a squeeze of fresh lemon juice to perk up:

  • Cocktails
  • Green Salads & Fruit Salads
  • Soft Drinks, Water & Juice
  • Seafood
  • Tea
  • Vegetables
  • Vinaigrettes
  •  
    But oh, those pits! Who wants to pick them out of the food, or suck them up from a glass?

    A whopping 83% of those surveyed said they were likely to purchase seedless lemons.

    And now, you can buy seedless lemons!
     
     
    A BETTER LEMON

    The Wonderful Company—sellers of POM Wonderful, FIJI Water, Wonderful Halos, Wonderful Pistachios and more—has introduced Wonderful Seedless Lemons, a naturally seedless, Non-GMO Project Verified variety of lemon.

    Wonderful Seedless Lemons, now rolling out in produce aisles at grocery stores nationwide and online at Amazon Fresh, is a welcome upgrade.

  • They’re just as juicy, aromatic and flavorful as conventional lemons, but without the annoyance of seeds.
  • They’re also larger, thinner-skinned and juicer than regular lemons [source].
  • They save you time in the kitchen, and they save pit-picking from served foods and beverages.
  •  
    They’re also a boon for chefs. “…if you’ve ever seen the face of a prep chef who’s been told to slice and seed a carton of lemons, you can imagine the potential,” says L.A. Times writer David Karp.

    The only fly in the lemon juice is that seedless lemons will command a 50% premium over regular lemons.

    But now that we’re headed into the biggest cooking and entertaining weeks of the year, don’t you deserve them?

    (And while the holiday season doesn’t coincide with the introduction of Wonderful Seedless Lemons, mark your calendar for August 29th, National Lemon Juice Day.)
     
     
    THE HISTORY OF WONDERFUL SEEDLESS LEMONS

    While other fruits have been bred to be seedless, the standard lemon varieties such as Eureka and Lisbon have been hard to crossbreed into a seedless variety†.

    The Wonderful Seedless Lemon was created in Queensland, Australia by a farmer who set out to create a seedless lemon using innovative breeding techniques‡.

    After a number of years, he finally found a seedless lemon tree in his orchard and began to grow them commercially.

    The Wonderful Company procured the exclusive North American rights to grow them, and Wonderful Seedless Lemons are now being introduced in the U.S. and Canada.

    For more information, visit WonderfulSeedlessLemons.com.
     
     
    HOW TO GET MORE JUICE FROM A LEMON & WAYS TO USE THE JUICE
     
    8 MORE USES FOR LEMON JUICE

     
    ________________

    *Results of a third-party study commissioned by The Wonderful Company that surveyed lemon buyers nationwide.

    †It’s because both lemons closely derive from one ancestor, a natural hybrid of citron and sour orange that originated thousands of years ago in northeastern India. Thus, new attributes from the DNA cross-breeding is limited./span>

    Almost all true lemons contain seeds, and although the number varies greatly from a few to dozens, depending on season and pollination, there’s no way to tell from the outside how many pips (the word for small, hard seeds) lie within.

    Some lemon trees occasionally develop natural mutations which can be seedless. Some 25 years ago, a few California growers planted a mutant variety called Seedless Lisbon that came from Australia. However, on average it bore a quarter less fruit than standard seeded lemons, so was not economically viable.

    Other growers around the world have attempted to grow seedless lemons, but until now, the seedless varieties proved insufficiently productive or shapely to compete with regular lemons [source].

    ‡For food geeks, here’s how it was done by the originator, 2PH Farms: Starting in the late 1990s with Eureka lemon bud sticks, wood for grafting was treated with gamma irradiation to induce mutations that rendered their progeny seedless. But of course, it took years of experimenting to get to commercially viable seedless lemons.
      

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