Left, First Class Camouflage sundae. Right, First Class Camouflage ice cream in a special
First Class Camouflage cone. Photo courtesy Baskin-Robbins.
Baskin-Robbins is celebrating Veterans Day all month long, honoring military veterans new November Flavor of the Month, called First Class Camouflage.
First Class Camouflage, emulating camouflage in its colors and design, is a combination of chocolate, salty caramel and cake-flavored ice cream.
On Veterans Day itself, November 11th, there’s an in-store donation program to support the USO (United Service Organizations*. Baskin-Robbins will donate 10 cents† from ice cream scoops sold at all U.S. locations to the USO. Baskin-Robbins’ support is part of the USO’s “Every Moment Counts” campaign, which calls on Americans to honor and create special moments for troops and their families, who make daily sacrifices as they serve.
So what better excuse to enjoy an ice cream: the ability to honor veterans, U.S troops and military families. Your choices:
If you want to give thanks for our troops, serve a scoop atop a slice of apple pie at Thanksgiving.
For more information about the USO’s “Every Moment Counts” campaign, of which First Class Camouflage is a part, visit USOmoments.org, and consider a donation of $11 on 9/11.
Since the mid 18th century, camouflage patterns have been used by military forces to protect personnel and equipment from observation by enemy forces. Colors and materials have been applied to including vehicles, ships, aircraft, gun positions and uniforms.
“Camouflage” is a French slang word that came into common English usage during World War I, when the concept of visual deception became an essential part of modern military tactics. In that war, the advent of long-range artillery and observation from the air expanded the field of fire, so camouflage was widely employed to decrease the danger of being targeted and to enable surprise.
†The donation is inclusive of all regular (4-ounce) and kids (2.5-ounce) scoops of ice cream sold as cups and cones on Tuesday, November 11th, 2014. It is based on regular-priced cup and cone scoop sales only, including kid size. It does not include scoops that are used in other desserts (sundaes, beverages, cakes, take home, novelties, etc.).
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