PRODUCT: House Of Cupcakes
 Both the chocolate cake and yellow cake are excellent. Photo by Elvira Kalviste | THE NIBBLE. |
Along with hoards of other New Yorkers, we go cupcake crazy. Every time a new cupcake shop opens, no matter how far away the neighborhood, we go running into the subway with great enthusiasm—usually because of a rave review from a person or publication.
Most of the time we’re disappointed: The cupcakes taste like muffins, not cake; the chocolate cupcakes lack intensity of chocolate flavor; and the buttercream is too sugary. Let everyone else ooh and aah over such cupcakes: Our palate sets a higher bar. House Of Cupcakes, a winner of Food Network’s Cupcake Wars program, has just arrived in Manhattan’s West Village.* House of Cupcakes gets it right. Both chocolate and yellow cakes are excellent: light but full of flavor. The buttercream has just enough sugar, but not an overload. As a result, the cupcakes are spot-on and never cloying, despite the generous amount of frosting. There are also sugar-free and vegan cupcakes. *It’s locared at 101 Seventh Avenue South at Grove Street (Sheridan Square). |
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House of Cupcakes makes more than 35 varieties of cupcakes, baked and decorated in-store daily. Mini-cupcakes, breakfast cakes, cookies, sugar cookies, push pops, cake pops and pull-apart sheet cakes (made from cupcakes) are also on the menu, along with custom and special occasion cakes (birthday, baby shower, etc.). A full line of hot and cold beverages is served.
The original House Of Cupcakes opened in Princeton, New Jersey in 2008. The overwhelming success of the store caught the eye of the founder of Party City, who helped the one-shop business develop into multiple locations and franchising. He also cleverly snapped up licenses for Disney, Nickelodeon and Marvel characters, Barbie, Care Bears, Hot Wheels and professional sports teams including the New York Yankees, New York Mets, New York Giants, New York Jets and more in the works. The net result: a cake and cupcake with wares that satisfy. Handsome gift boxes in Tiffany blue make a gift of these cupcakes a royal experience. |
 Every cupcake has festive decor. Photo by Elvira Kalviste | THE NIBBLE. |
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For more information on House of Cupcakes, visit HouseOfCupcakes.com or become a Facebook fan. If you’d like your next career move to be a cupcake store, ask about a franchise and tell us when you open: We’ll be by for more cupcakes. |
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