PRODUCT: Ben & Jerry’s Frozen Greek Yogurt

February 24, 2012 at 3:45 pm · Filed under Ice Cream-Sorbet-Yogurt, Kosher Nibbles

Some of Ben & Jerry’s frozen yogurt flavors rank among the company’s Top 10 sellers.

But with the current consumer love* for Greek yogurt—a style that is triple-strained into a thicker form—the new product line took form. The inspiration was a staff member who ate regular Greek yogurt every day for lunch.

This week, the company introduced four new pints made from Greek yogurt:

Banana Peanut Butter, a generous swirl of peanut butter in banana yogurt (our favorite!)

Blueberry Vanilla Graham, vanilla yogurt with a blueberry swirl and graham cracker pieces

Strawberry Shortcake, strawberry frozen yogurt with strawberries and shortbread pieces

Raspberry Fudge Chunk, raspberry frozen yogurt loaded with chocolate pieces

Plus, plain vanilla frozen Greek yogurt will be available at Ben & Jerry’s scoop shops.

Ben & Jerry’s mascot, Woody the cow (named after the artist who drew her), decked out in a laurel wreath and Greek duds. Image courtesy Ben & Jerry’s.

Creamy and rich-tasting with a soft, lilting tang, the frozen yogurts have another bonus: fewer calories than Ben & Jerry’s ice cream (from 180 calories/serving for Strawberry Shortcake to 210 for the Peanut Butter Banana, with Blueberry Vanilla Graham and Raspberry Fudge Chunk weighing in at 200 calories).

The line is certified kosher (dairy) by KOF-K.

*In the $4 billion yogurt category, Greek yogurt has gone from almost nothing 10 years ago to 25% of the category.

The new fab four frozen Greek yogurts.
Photo courtesy Ben & Jerry’s.

When you’re an employee of Ben & Jerry’s, you get to take home three pints of ice cream, sorbet or frozen yogurt every day. (The company also has a gym on the premises, but we wouldn’t fit into our desk chair if we worked for Ben & Jerry’s.)

When you’re a food writer, you get invited to events to taste new products—and although we took home four pints, it’s a once-a-year temptation at best.

We had the time of our life trying the four new pint flavors plus two scoop shop items:

Smoothies: The Mixed Berry Smoothie we tried, made with a base of Vanilla Greek frozen yogurt, was unbelievably refreshing. It will be our go-to cooler-offer this summer.

Parfaits: We tried a Banana Peanut Butter parfait, made with frozen Peanut Butter Banana Greek yogurt, sliced ripe bananas and granola. Perfection!

“It’s really Greekin’ good,” says Woody, the Ben & Jerry’s cow. We agree.

Can You Name All The Different Frozen Desserts?

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