|Early this year, one of our favorite star chefs, Giada De Laurentiis, launched a line of cookware and specialty food items with Target.
The cookware in the Giada De Laurentiis for Target collection is, alas, the same bakeware, cutlery, frying pan, utensils and food processor that you can buy anywhere. Giada didn’t design any of these products—and we wonder if she even uses them in her own kitchen (we’d imagine that a successful professional chef uses top-of-the-line professional products).
But, we thought, at least she could put her famous imprimatur on the food products.
Unfortunately, the pasta sauces and pasta are also the same that you can buy anywhere else. It’s a disappointment that Giada would put her name to them (and if you taste them, you won’t believe that she’d even eat them).
The best of the group. Photo by Katharine Pollak | THE NIBBLE.
|The one product we tried that does deserve a shout-out is the Raspberry Vinaigrette. Made from champagne vinegar, raspberries and a blend of canola oil and grapeseed oil, it is tart, tasty and less acidic than the raspberry vinaigrette we make with raspberry vinegar and olive oil.
However, we couldn’t find the vinaigrette on the Target.com website. You may have to take a trip to the bricks-and-mortar to find a bottle.
There’s a moral here: Just because your favorite chef has a line of products doesn’t mean the line is as good as the chef’s repertoire. This is the fourth “celebrity chef”-endorsed line that fails to please. In fact, we approach each new chef-endorsed line with trepidation.
On the other hand, hats off to Emeril: We seem to like everything he puts his name to.
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