PRODUCT: TCBY’s New Healthy Frozen Yogurt

Some 35 years ago, TCBY, The Country’s Best Yogurt, launched Fro-Yo: a soft serve, ice cream-style frozen yogurt that tasted more like soft serve ice cream. It was targeted to the many people who didn’t like the tartness of the original frozen yogurt products.* *The first frozen yogurt, soft serve Frogurt, was introduced in New…
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