[1] El Luchador tequila, featuring a graphic of the famed Mexican Lucha Libre wrestlers (all photos © El Luchador Tequila).

[2] El Luchador Blanco, shown with a Lucha Libre wrestler mask.

[3] A Lucha Libre wrestler. They keep their identities a secret.

When we first saw El Luchador tequila, we thought: Great gift! We purchased several bottles as Father’s Day gifts. Because while any artisanal tequila is welcome to a tequila lover, a bottle with memorable branding is that much better.

The El Luchador portfolio of tequilas was inspired by the instantly recognizable-masks of Mexico’s colorful Lucha Libre wrestlers, whose acrobatic showmanship is a national cultural institution.

So is Mexico’s tequila, so connecting the two is a natural.

The use of the mascara or Lucha Libre mask that adorns the bottles was popularized by Santo, El Enmascarado de Plata (Saint, the Silver Masked Man).

A cultural icon, Santo is considered the greatest Luchador of all time. Here’s more about him.

Santo made his wrestling debut in the summer of 1942 and quickly captured the public’s fascination with his fighting ability and mysterious secret identity. He lied most of his entire life never showing his face.

 
 
THE EL LUCHADOR TEQUILA PORTFOLIO

Made from 100% blue agave with centuries-old artisan techniques, even the unaged Blanco expression is a delightful sipping tequila. The aging of the other expressions adds layers of complexity and sipping satisfaction.

The brand’s portfolio of outstanding tequila expressions includes:

 
A release of an El Luchador Extra Añejo, aged for more than three years, is in the works.
 
 
WHERE TO FIND EL LUCHADOR TEQUILA

Check with your local liquor store, or order online.
 
 
> The history of tequila.

> The different types of tequila.

*The Reposado and Anejo aged expressions rest in French white oak barrels that once held the great white Burgundy wines of Puligny Montrachet.