What happens when two corporate lawyers in New Zealand decide to leave corporate life? If they’re foodies with great palates, they choose to make artisan food that’s sustainable, and delicious. They decided to make Fix & Fogg, “the world’s best nut butters.”
Now, the title of “the world’s best” isn’t an absolute except, perhaps, in athletic competitions. But Fix & Fogg nut butters—almond, cashew, hazelnut, and peanut—have won awards worldwide.
And while we’ve only tasted artisan nut butters from the U.S. until now, Fix & Fogg are certainly on the podium at The Nibble’s award ceremony.
Personally, peanut butter is our favorite nut butter. We’ve tasted our share of good artisan PBs, but Fix & Fogg is beyond good, very good, even excellent: It’s exciting peanut butter.
It made us say WOW after the first spoonful, and immediately scrap that evening’s dinner menu for several protein-rich tablespoons of F&F.
That’s why Fix & Fogg is our Top Pick Of The Week: delicious on your table and a delicious small gift and stocking stuffer (or a box of four jars).
We’ll keep these three flavors, plus Smooth and Crunchy flavors, stocked in our pantry going forward.
There are different variations of almond, cashew, hazelnut and peanut butters. Each one we tried was superb.
One reason the peanut butter may be so better than other artisan PBs we’ve enjoyed: They’re hi-oleic peanuts. We’d never heard the term before, but here’s what we now know, in the footnote* below..
The Smoke And Fire is nicely smoky and tingly: not a heavy hand of either. As Goldilocks said about the third bowl of porridge: “Just right.”
We know that you need no advice in order to spread nut butter on a sandwich and eat it straight from the jar. Have you tried it in dessert sauces, savory sauces, and dips?
If you’ve never cooked or baked with nut butter, F&F will inspire you. There are also plenty of recipes: for blondies, bowls, cookies, crumbles, muffins, noodles, scones, and much more.
We’ve already dug into:
There are currently six flavors on Amazon.
Try any of the retail stores: Central Market, Fresh Direct, Sprouts, Gelson’s, Kings, Market Of Choice, Streets Market, Thrive Market, United Supermarkets, and Whole Foods Market. (But again, for the largest selection, go to F&F directly).
Stock up for yourself, for party favors, stocking stuffers, teacher gifts, and mini gifts to hand out year-round.
The name Fix & Fogg comes from two characters from the classic 1873 adventure novel, Around the World in 80 Days by Jules Verne: Phileas Fogg and Detective Fix. Like the story, the idea of embarking on a great journey, taking risks, and trying new things, resonated with F&F’s founders.
“Although we’re not quite sold in 80 countries around the world,” they say, “maybe one day we could do just that.”
Beyond New Zealand and Australia, the brand has sailed to China, the Philippines, Samoa, Singapore, Tahiti and the U.S.
Come on Canada! Come on Europe! Come on Latin America, where the peanut and cashew originated. Great nut butters await you!
Toward their sustainability goals, Fix & Fogg is the first New Zealand-owned food manufacturer to be awarded B Corp certification.
B Corporations are businesses that act in ways that benefit society as a whole. B stands for beneficial.
What defines B Corporations is their belief that the purpose of a company is not just to make money, but to also do social and environmental good.
B Corp entrepreneurs are committed to a vision of using their businesses as forces for good: for inclusive, environmentally-sustainable prosperity. You can profit while doing good.
*Hi oleic peanuts (yes, that’s the spelling) are known as “long-life” peanuts. They are only grown in a few places around the world. There’s a natural substitution of oleic acid for linoleic acid, which provides a much longer shelf-life. These are non-GMO; there is no molecular manipulation involved in this process at all. It’s all conventional breeding. Hi oleic peanuts stay crunchy and taste great for up to 10 times longer after roasting than regular peanuts. They’re also higher in monounsaturated or “good” fats. Here’s more about them. At this time, there are no other hi-oleic nuts.
†There are small amounts of sugar in the chocolate flavors and small amounts of maple syrup in the maple flavors.
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