“What is cold-pressed juice,” our aunt asked us recently, “and should I be drinking it instead of Tropicana?”
While we don’t focus on health foods, we’ll give the topic a bit of attention.
Cold-pressed juicing has existed for decades among health-food devotées, and generated attention in the 1990s as more sophisticated home juicers came onto the market.
But it has become much more visible over the last few years as some celebrities (Gwyneth, Kim et al) have publicized their juice fasts for dieting and/or health.
This engendered the current juicing fad, made more visible by the proliferation of shops and delivery services selling pricey cold-pressed juice. (By the same token, buying produce at retail for pressing juice at home is not inexpensive.)
If you’re a juice drinker, or are thinking about it, know that there is little scientific evidence to support the claim that cold-pressed juice contains more nutrients than pasteurized juices, or those you could hand-squeeze at home. However, when the juice is unfiltered and cloudy, it indicates a higher level of fiber.
What is known is that any juice begins to lose nutrients immediately after squeezing, and should consumed quickly if you want to capture every iota of nutrition. Those juices made commercially under high pressure processing (HPP) hold their nutrients longer. Hard-core juicers argue that cold-pressed is better than HPP. Here’s the argument.
There are two main categories of home juicers:
Before we had ever heard the term “cold-pressed juice,” we were hooked on a Red Jacket Orchards, a family juice brand produced in New York’s Finger Lakes region that’s delicious, nutritious, unfiltered and affordable.
They’ve been selling cold-pressed apple juices and blends for 50 years. We’re not a committed juicer; we just love the refreshing flavor as a glass of juice or a cocktail mixer.
The company sells it online; use the store locator to find a retailer near you. Online, three 32-ounce bottles are $31, including shipping.
That’s a lot more affordable than the 16-ounce bottle of cold-pressed juice at the juice shop on the corner!
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