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Hummus is the second-fastest growing category in the grocery aisles with the on-the-go segment experiencing the most growth. Sales of hummus “snack sets” have seen major increases, up more than 70% since last year.
So it’s no surprise that Tribe Hummus, a leading brand, has entered the category with Tribe Humus & Pita Chips, a single-serve package that is launching now.
Tribe sent us samples, and we’re here to report the good news…and the less good news.
Each pack contains two ounces of hummus—your choice of the two leading Tribe flavors, Classic or Sweet Roasted Red Pepper Hummus—plus seven ounces of pita chips. It’s just enough to take the edge off.
Hummus is a better-for-you snack. Tribe calls it “a nutritionally responsible snack, adhering to the dietitian-approved optimal snack equation of approximately 200 calories per serving.”*
The Scoop: Good
*Tribe To Go Sweet Roasted Red Pepper totals 200 calories and Tribe To Go Classic has 230 calories.
“Snackers” are a fast-growing category of hummus. Photo courtesy Tribe Hummus.
The Scoop: Less Good
The package must be refrigerated. You couldn’t keep it in the glove compartment, or tote it all day in a backpack. (There are shelf-stable hummus brands that let you do this.)
The chips are OK, but they could be better. They’re a bit greasy to the touch, and evoke Chinese noodles as much as pita. Plus, if you care to create a truly nutritious snack, why not make them from whole wheat rather than refined white flour?
There’s a lot of packaging headed for the landfill. If you’re not focused on sustainability, you wouldn’t think twice about this. But those who do will think about the heavy cardboard tube fitted with a metal bottom and a plastic top. Inside, there’s a plastic tub of hummus and a small bag of chips. The metal bottom is not easily pried off for dividing the garbage into paper and metal; we had to use a can opener.
A Welcome Addition To Snack Choices
Tribe’s To Go pack has a suggested retail price of $1.99-$2.99. It currently can be found at retailers and grocery stores such as Stop and Shop, Albertsons and Jewel, with plans of to expand to movie theaters, gas stations, airports and convenience stores by year-end.
And that’s what we think is the best news: We’d love to find it at these latter venues, where it would most certainly be our snack of choice among the empty calories and tasteless fresh fruit.
Can we also recommend newsstands, refrigerated vending machines and the snack concessions in office buildings? We’ll be there with cash in hand.
Learn more about Tribe at TribeHummus.com.
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