PRODUCT: Sara Snacker’s Chip n’ Etzels
| Say you like to snack on cookies. And chips. And pretzels. And chocolate. But you can’t just sit down with bags of all three. What’s a girl to do?
If you’re Sara Snacker (legally, Sara Leand), your entrepreneurial journey began in college, where you built and ran a snack company out of your college dorm room, selling cookies and treats across the campus as well as to local merchants. She had to put the business on hold when it started taking too much time away from her studies (and her roommate kept eating all the supplies—oink, but who can blame her). After more than a dozen years in the entertainment industry as a television agent and producer (she executive-produced shows for E!, Lifetime and TLC), Ms. Snacker, now a wife and mother, is back in the sweet snacks business. Her first product (more to come in a few weeks) is the thing to grab if you can’t choose among shortbread, potato chips and pretzels and chocolate. A buttery, crumbly cookie is packed with pieces of crunchy chips and pretzels, then dipped in your choice of white or dark chocolate. That’s the Chip n’ Etzel. (Or is that the Cookie Chip n’ Choc n’ Etzel? We’re not sure, but Chip n’ Etzel, though it sounds different, hits only two of the four snack foods.) It’s a bit sweet, a bit crunchy, and a teeny bit salty. |
The Chip n’ Etzel combines four favorite |
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Whatever it is, it’s a soft and lovely treat that’s perfect with coffee, tea, cocoa or a glass of milk. Or nothing at all.
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