NEW PRODUCT: True Brew Organic Iced Tea
The True Brew crew: organic iced tea. |
June is National Iced Tea Month, and there’s a new bottled tea in town: True Brew. Made in Texas, where people like their iced tea sweet, the line offers sweetened varieties, with unsweetened black, green and white teas for purists.
The unsweetened teas have zero calories; the sweetened teas, which employ organic cane sugar, have between 64 and 72 calories per 8-ounce serving. While we normally drink our tea unsweetened—iced or hot—to enjoy the flavor of the quality tea we buy, our favorite of the line was the Sweet Tea. It tasted exactly like what one would brew at home and drink with two teaspoons of sugar (in fact, it tasted exactly like the iced tea we made through our teens and college years, before we started to drink our tea and coffee black). |
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| The Unsweetened Green Tea was the third place winner in the Iced Tea Class at the recent 2009 World Tea Championships (first place went to ITO EN’s Oi Ocha Dark [a NIBBLE Top Pick Of The Week], second place to Wegman’s Just Tea—Green, a private label brand that is brewed for them by someone—we’ll have to track down who). Green tea connoisseurs will like it—it has the vegetal flavors of a complex green tea.
The flavor profiles are very different from Honest Tea, the first organic bottled tea line. Unlike Honest Tea, the entire True Brew line is packaged in a PET bottle (the only resin [plastic] approved by the FDA to have post-consumer recycled content). Organic tea drinkers seeking an alternative should give it a try. There’s another reason everyone who drinks bottled tea should take a look at True Brew: the higher antioxidant content. The company claims a polyphenol count that is higher than some competitors. Based on a Men’s Health article that compared green tea varieties from Harney and Sons, Lipton, Tazo and Snapple, True Brew has more polyphenols per bottle. True Brew actually lists the polyphenol count on the bottle, although somewhat strangely, the number stated is the amount per liter instead of how much is in the 16-ounce bottle. The price is right: True Brew has been retailing at $1.00 per bottle! Find store locations at TrueBrew.com. |
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