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PRODUCT: Planters Peanut Butter

The creamiest peanut butter ever. Photo
by Jaclyn Nussbaum | THE NIBBLE.


While some school districts have banned peanut butter to protect highly allergic students, PB consumption is actually on the rise, growing at a rate of five to six percent per year. Adults are responsible for two-thirds of peanut butter consumption in the United States!

In addition to the protein in peanut butter, here’s a new reason to eat more of it: Planters Creamy Peanut Butter and Planters Crunchy Peanut Butter.

The famous nut company launched a peanut butter in the 1970s, but then discontinued it. We’re so glad that Mr. Peanut adjusted his monocle and refocused on these new peanut butter formulations.

We’ve enjoyed many brands of peanut butter, but the new Planters PB has one special quality: It is so silky-smooth that you can spread the thinnest slick of PB on bread to add just a touch (try it with a turkey sandwich) or to save calories.

  • Try this recipe for salted peanut butter brownies, developed for Planters by Chef Marcus Samuelsson.
  • Check out the history of brownies.


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