How do you add excitement to a venerable cracker brand?

In the case of Nabisco Wheat Thins, you make Even Thinner Wheat Thins.

Last week, Nabisco launched the Even Thinner Wheat Thins Limited Edition. It’s the same 100% whole wheat snack we love, but…thinner, and in a more upscale box.

The notable difference is that thinner crackers mean fewer calories. For the same calories (140 per serving), the traditional Wheat Thins have a serving size of 16 crackers, while the Even Thinner Wheat Thins provide 22 crackers.

How long will the Even Thinner Limited Edition last? That depends on you, dear reader. If customers buy them, not just initially but repeat purchases, the brand may decide to continue them.

Or, they may decide to continue them because, we suppose, they make more money on a thinner product.

Isn’t it nice when decisions benefit everyone!

New from Nabisco: Even Thinner Wheat Thins. Photo courtesy Nabisco.