PRODUCT: Coca-Cola Life
Coca-Cola Life is the newest addition to the Cola brand. Photo courtesy Design Taxi.
There’s a great new product for cola drinkers: Coca-Cola Life. Made without corn syrup*, it has half the calories of regular Cocoa-Cola: 60 calories per eight ounces.
The reduction in calories is done with all natural ingredients. The is half sugar, half stevia.
Stevia, which is 150 to 400 times sweeter than sugar, is derived from a South American herb called Stevia rebaudiana. It has been used for centuries in Paraguay and Brazil to sweeten yerba mate and medicinal teas.
Stevia is almost calorie-free, does not cause cavities, and does not trigger a rise in blood sugar. A small amount of it works in synergy with the sugar to create sweetness with no off taste. (Check out the different types of sweeteners.)
Why the new formulation?
It’s a bid to combat obesity globally (the product first debuted in Argentina!) and offer a healthier option to consumers.
How does it taste? It’s less sweet/sugary than the corn syrup version. There’s absolutely no aftertaste, as there is with the zero-calorie Coke variations. It tastes like regular Coke, just less sweet. Since we’ve always found the regular Coke too sweet, but find the zero-calorie versions too artificial, we’re the perfect market.
What do other people think? A market research specialist, with no ties to Coca-Cola, released consumer data indicating that 70% of purchasers rated the taste four out of five stars. More than 40% of the survey participants said that Coca-Cola Life has already replaced original Coca-Cola in their households.
A Greener Bottle
The new variety of Coke is also targeting the environmental crowd. Coca-Cola Life is packaged in a fully-recyclable plant-based bottle (although our guess is that if it’s a big hit, can and large plastic bottles will join the lineup). That’s why the label is green.
The plant-based bottle consists of 30% recycled natural materials, and is lighter in weight than regular PET plastic bottles. A lighter-weight shipment requires less fossil fuel.
Coca-Cola Life will roll out globally over the next several months, but get yours today. After all, it’s National Carbonated Beverage With Caffeine Day.