PRODUCT: Awake Chocolate, Caffeinated
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Now you can roll out of bed in the morning and…have a bar of chocolate? Awake Chocolate, created by three friends in Toronto, contains the same caffeine kick as a 20-ounce cup of coffee or a 250ml energy drink. Alas, compared to calorie-free or low-cal cup of coffee (that is, unless you start piling on the sugar), it has the same calories as a bar of chocolate. Let us hastily add that the company doesn’t propose a chocolate bar for breakfast. Rather, it’s intended as a mid-afternoon pick-me-up. Depending on where you buy your coffee, it might be a cost-effective alternative: $2.49 per 44g bar. The bar launched last summer in Canada, and is now entering the U.S. with two flavors: Milk Chocolate and Milk Chocolate Caramel—a thin layer of caramel in the center. |
In milk chocolate and milk chocolate caramel. Photo courtesy Awake Chocolate. |
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While the Milk Chocolate Caramel is much sweeter (think Hershey bar), it has more chocolate flavor than the plain Milk Chocolate. Perhaps we got a bar from an aberrant batch? |
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 Inside the wrapper: 4 bites of caffeinated chocolate. Photo courtesy Awake Chocolate. |
WHAT’S IN AWAKE? A 44g bar, 230 calories, contains 101 mg of caffeine, plus the ingredients found in a typical newsstand chocolate bar: sugar, cocoa butter, chocolate liquor, cocoa powder, skim milk, soy lecithin, artificial vanilla flavor), succinylated mono- and diglycerides. FUNCTIONAL FOOD Awake belongs to a category called functional food: products that contain an ingredient or ingredients that provide nutrition or other benefit(s) beyond what is provided by the traditional varieties of said food. Examples include orange juice with calcium, probiotic yogurt and vitamin-enhanced water. |
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Of course, when you’re in need of a jolt of caffeine, you might not care about the source. Learn more on the company website, AwakeChocolate.com.
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