PRODUCT: Wodka Vodka ~ Low Cost, Premium Taste
 This inexpensive, “generic” vodka scores big with us. Photo courtesy Wódka Vodka. |
Some people in the spirits business are amused by the lengths to which consumers fall for the marketing of premium vodka. Premium, super-premium and ultra-premium are marketing terms, not industry standards.
There isn’t much quality difference between high-priced and lesser-priced vodka. Mid-priced Smirnoff has won the gold medal in the San Francisco World Spirits Competition blind tasting. If you’re more interested in value than status, take a look at Wódka vodka. Wódka, the brand name, is the Polish word for vodka. The generic-looking brand accepts a lower profit margin to deliver an “egalitarian” product. A 750ml bottle costs just $10.00 to $12.00. Think of it as affordable premium vodka. |
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Wódka is delicious, and tastier than some vodkas that cost three times as much. Wódka has sweetness, herbal notes (rosemary and lavender), nice pepper spiciness and a smooth finish—no burn. While the law* describes vodka as tasteless and odorless, you’ll enjoy the flavor as well as the aroma. We liked drinking it straight. In a mixed drink, no one will know the difference. This rye-based vodka is triple-distilled by Polmos Bialystock Distillery in Poland. Don’t be fooled by vodkas that tout that they are distilled 10, 20 or 100 times. After the third distillation, the human palate can’t discern a difference. In 2010, Wódka won both a gold medal and a Best Buy award from the Beverage Tasting Institute, scoring 90 points—the most inexpensive vodka with a 90+ rating. What if your friends, impressed by status vodka brands such as Chopin, Grey Goose and Ketel One, question why you purchased Wódka? Tell them it not only tastes good, it’s on trend. According to Mintel International Group, a research firm, one-quarter of all spirits drinkers reported moving to lower-cost brands in 2010. Learn more at WeLoveWodka.com. Check out the history of vodka. Find vodka cocktail recipes in our Cocktails & Spirits Section. *The U.S. Government Standard of Identity for vodka: “Vodka” is neutral spirits so distilled, or so treated after distillation with charcoal or other materials, as to be without distinctive character, aroma, taste or color.
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